8 min 2 sec

Ohio IT Director Earns $31,000 Setting Up WordPress Sites

How an Ohio IT director earned more than $31,000 empowering others by providing them with the tools and resources they needed to set up their own websites.
Affiliates Coaching Computers Web Development

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What It's About

An Ohio IT director earns more than $31,000 helping people set up their websites.

Business Model
Skills Required
Wordpress, Communication
Profit Potential

Words of Wisdom

When Shannon was first getting started, she felt like a fraud and that at any moment, someone would come up to her and tell her that she wasn't qualified to help others. But, to her surprise, this never happened. In fact, more and more people started signing up for her daily courses and purchasing the products she recommended.

You don't need a degree in coaching in order to be able to give people good feedback and support. What you do need is a voice and something that people need. And just as you are qualified, here’s the other side of it—no one is going to come along and give you permission. A lot of people in life are waiting for permission, and that’s never going to come. You have to take it! You are qualified, you have permission, and the next steps are yours. Your hustle is waiting for you to take action.

Fun Fact

When Shannon was getting started with her side hustle, she created and customized websites for her clients. But as anyone who has tried to break into web development knows, it's a lot of hard work and at times challenging to do when you have a demanding, full-time job like Shannon did. She noticed that she was getting burned out, so she started to explore other options.

She realized how much better it would be if she could provide others with the resources they needed in order to create their own websites. It was then that WP+BFF was born! Not only was she able to save herself some much needed time, but she was still able to do the work she loves to do. Better yet, with this new format, she's been able to empower others along the way. It's win-win!



Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.

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Quote of the Day
"The very first day I put a link to my free course in a Facebook group, someone signed up for my mailing list and bought the products I recommended. That's when I knew this was something people needed and it was POSSIBLE."
—Shannon Mattern #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau