What It's About
Hot dogs beat the heat with frozen pup treats!
Words of Wisdom
While research and experimentation are generally vital to starting up any side hustle, this is especially important when you're creating something that humans or in this case, their pets are consuming.
If you're interested in breaking into the gourmet pet food and treats business, you should survey the market and determine where you're more likely to be successful selling. Not all areas are going to be as receptive to this market, so you should get a feel for the demand in your area and let that guide whether you sell in person, online, or a combination of the two.
In 2012, their treats were spotted online by a producer from Shark Tank. Two weeks later, Meg and Matt took vacation days from their full-time jobs and drove from Denver to LA with their two pups in tow.
They knew going in that the sharks wouldn’t like hearing their total sales in three years were only $30,000, but even though they didn’t strike a deal, the appearance on Shark Tank gave their treats and company the validation they needed to be taken seriously by distributors.
Notes from Chris
Episode 384You know how your dog likes to eat your ice cream? Well, thanks to Meg and Matt Meyer, you can send him or her to the freezer to get his own with their healthy and fun frozen yogurt treat for dogs called The Bear & the Rat, named for their two dogs. One is a Lhasa Apso who growls like a bear and his brother from another mother, is a Rat Terrier. The product has no by-products or chemicals, unlike its competitors. It is formulated with ingredients that benefit your pup and includes billions of live and active probiotic cultures that are great for immunity, digestion, sensitive tummies and even doggie breath. The flavors are Applewood Bacon, Banana and Peanut Butter, and Real Pumpkin. Matt decided to make their dogs their own treats when he got tired of the battle between giving in to them when they wanted some of his ice cream—and being the mean guy who wouldn’t share because the sugar and milk weren’t good for them. But not so fast. Would dogs and their owners actually like the frozen yogurt treats that he envisioned? To find out, Meg and Matt made a sample batch with their home blender and ice cream maker. They then tested their product for three weekends at an affluent farmer’s market. Each week, they sold over $100 worth of $2 cups and then decided their idea was viable. This process continued, slow and steady, until 2017 when they reached one million dollars in sales for the first time. This year, they're even expecting that number to double!
MENTIONED IN THIS EPISODE:
- The Bear & the Rat: See what all the barking is about and learn more about Meg and her products on her website!
- Publix: A southeastern chain of supermarkets that Meg ended up selling her products in
- Starting a Pet Food Business: Interested in starting up your own furry friend treats side hustle? Learn more about the process and regulations in your state!
- Dog Lover Turns At-Home Baking Into Barking Business: A Michigan-based dog owner uses her baking hobby to launch a gourmet, healthy dog treat business, and her dogs make no bones about how much they love them!
- Every Dog Has Its Side Hustling Day: Two sisters team up to create a side business with a social good component. It’s a dog-eat-dog world out there… are you working on your hustle?
Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.
Get your own hosting plan for just $5 a month!
Quote of the Day
Sponsors & Gratitude
Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷
Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!
Get Started Here!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,