8 min 6 sec

Graphic Designer Profits from Print on Demand; Quits Job to Hike New Zealand

With zero cost, a graphic designer earns $20,000 and works virtually while hiking the Te Araroa trail in New Zealand.
Design International Manufacturing Product Travel

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What It's About

A side hustle helps a graphic designer quit their job and hit the trail.

Business Model
Skills Required
Design & Trendspotting
Profit Potential

Words of Wisdom

Print on demand services don’t cost anything at all, but they do take time and a little experimenting to get right. Do your research and see what is popular!

Fun Fact

Jack is currently looking into buying property to launch another side hustle: a glamping business in New Zealand.

Notes from Chris

Episode 385

Today’s story comes from Jack Faulkner in Wellington, New Zealand. By day, Jack was formerly a graphic designer at a large corporation. Jack’s side hustle, The Cabin Supply Company, sells adventure-inspired prints, stickers, and shirts aimed at weekend adventurers.

Jack decided on the side hustle idea while going on a road trip from Seattle to Los Angeles with a friend. The goal was to do something involving the outdoors and adventure, and settled on the "The Cabin Supply Co." because of a lifelong dream: to own a cabin in the woods. Jack took photos while on the trip, and then made designs using the photographs and some inspirational designs after getting home.

After uploading the designs to print-on-demand sites like Redbubble and Society6, they sat back to see what happened. The first month, Cabin Supply Co made one sale ($4.30!) and then made two the following month. In the third month, it made 17 sales. Jack kept at it, uploading more designs and adding them to other print on demand sites.

When Jack and Jack’s partner quit their jobs to walk the Te Araroa trail (a 3000km trail running the length of New Zealand), Jack took tons of photos for future designs and earned $10,000 from Cabin Supply Co designs while hiking. The trail cost around $9,000 in total, so not only did the side hustle cover all of their hiking costs, Jack made a little extra on the side, too.

From month to month, sales continued to grow. While working a day job last year, Jack earned an extra $20,000 New Zealand dollars (about $14,000 U.S. dollars) on top of that full-time salary.


  • The Cabin Supply Co.: Life is too short—choose adventure! Check out Jack's adventure accessories on their website
  • Redbubble, Printful, & Society 6: Some of the print on demand platforms that Jack used to create their products
  • Big Cartel: This company makes it easy to build a unique online store and run a creative business

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Whether it be a road trip, a backyard camp out, a picnic in the woods, or an overnight hike or a campfire by the lake—I wanted to lovingly create products that reflect the spirit of the outdoors to inspire & enhance that next great adventure."
—Jack Faulkner #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau