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TBT: Personal Trainer Pumps Up Protein Pancakes
Ashley Drummonds is in Tampa, Florida. Her side hustle is ABS Pancakes—originally Episode 541. While working as a personal trainer, she went to the kitchen and tried dozens of different concoctions trying to make something that tasted good, was low sugar, all natural, high protein, no artificial sweeteners. Some of it was terrible. But finally she came up with it—a protein pancake mix—and used it for herself, making a stack every morning before training clients all day.
She started giving it to clients in little Ziploc bags. All of her clients loved it. They talked about how it kept them full for three or four hours, how they didn't feel like they were on a diet. The big aha moment came when a client made breakfast for a friend, and that friend messaged Ashley asking where to buy it. That was the moment she realized: people actually want to buy this.
She started one order at a time—getting a Facebook message, sending a PayPal link, mixing up the powder, sticking it in a plastic tub with a name written in Sharpie. That's how it started.
It's evolved into a one-stop wellness shop: fitness and weight loss programs, nutrition and meal plans, and the mix shipped directly to people's doors. They've also released two recipe books.
Ashley was featured on Shark Tank and got a $120,000 investment from Daymond John.
"Don't get so caught up in paralysis analysis and being a consumer. Find the one thing that feels solid to you and stay on that path. Start now."
