7 min 9 sec

The 10-Minute Workout Gym

A Nashville insurance executive who hates exercising opens a gym modeled on working out for only 10 minutes at a time.
Customer Service Fitness Service Unique Ideas

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What It's About

A gym that specializes in offering weekly, 10-minute workouts for busy people.

Business Model
Skills Required
Coaching & Fitness Knowledge
Profit Potential

Words of Wisdom

Josh initially relied on social media for marketing, but they have also implemented a referral program which rewards the referrer with a free sauna session for every referral, a free workout for every five referrals and  $100 off their health and supplement store for every 10. These days, most of their clients come in through word-of-mouth referrals.

Fun Fact

Even though Josh owns a gym, he actually doesn’t like working out that much, which is partly why he started Quantify Fitness. He only works out 10 to 20 minutes a week and says he’s the fittest and healthiest he’s been in his life. Are you skeptical? Well, I might be too... but Josh swears by his routine.

Notes from Chris

Episode 112

As much as we try and fit everything we need to do into the time we have available, there's often something that gets put on the back burner. For many people, that includes getting in their recommended 30 minutes a day of exercise. You could argue that this problem is at least partly a matter of priorities—but the point is, there’s often a gap between how much exercise a lot of people get and what they’d like to get.

Josh Jarrett was in the group of people who really didn’t like to work out. He wanted to be healthy and he knew it was important—he had 3 young children, and needed to keep up with them—but in his quest to find the most optimal workout, he adapted a model focused on high-intensity, short duration exercises.

Since Josh knew that people said they’d exercise more if they had more time, he decided to give them time by shortening the workout—like really shortening it, to just 10 minutes. He thought this approach would be a sustainable way to help people stick with a workout routine that will improve their health, and even though he was busy at work and at home, he decided to open a gym.

Despite having only been open for six months, they've been able to bring on their first employee, have already matched their startup costs, and are projecting that they will do over $100,000 in revenue in their first year.

This is an example of making an “ultimate promise”—a 10-minute workout! Who wouldn’t like to get all the exercise they need in just 10-minute sessions? Of course, that’s what gets people in the door, but then you have to actually fulfill the promise.

What kind of ultimate promise can you make? Here are a few other examples:

  • Eat whatever you want and still lose weight
  • Earn a 10% return no matter what the market does
  • Never pay for household supplies again
Again, you have to be able to back it up. But if you can, great! Having an ultimate promise can go a long way in building intrigue, as well as quickly communicating to potential customers what your offer is all about.

Still not convinced? Check out the video below to see how NFL veteran Derrick Mason does with Josh's 10-minute workout:



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Our biggest challenge is the skepticism with people not believing they can get an effective workout in such a short amount of time. Once they do the workout, however, they’re usually blown away by realizing how much time they can get back not having to go to the gym all the time."
—Josh Jarrett #SideHustleSchool

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Chris Guillebeau