What It's About
Lessons in affiliate sales on other platforms!
Words of Wisdom
If you're having a hard time coming up with ideas, Ryan says that your first step should be to make a list of things you're good at. He also said that it's good to ask your friends and family because sometimes it's hard to see what you're good at because we can be so critical of ourselves. Then take these skills and traits and apply them to solve problems.
In 2014, Ryan’s affiliate income was slashed by 90% because a single partner changed their affiliate program terms. Yikes! Be careful when building your business on someone else’s platform.
Notes from Chris
Episode 544Ryan Oakley’s a man who loves his day job. He’s a traffic engineer, which means he helps set speed limits, build strategic crosswalks, and make intersections safer. But while he loves the steady income, he wanted a bit more—$1,000 more, to be precise. He also had a hobby, one that is constantly evolving with all sorts of new technology coming out every year. That hobby is photography, and a few years ago, a new camera lens came out that Ryan was captivated by. The only thing was, there wasn’t an extra $1,000 in the family budget to splurge on a hobby. So he found a way to make that extra $1,000. Ryan had received some requests from other photographers about how he made his website, so he made a video tutorial for the program he used, SmugMug, and published it on his blog for anyone else to learn from. When he wrote the blog, he attached some affiliate links for people interested in buying the product. This was an afterthought because he really didn’t expect them to do anything. But if people visited and clicked through and made a purchase, he’d earn a commission. Except, they did. Ryan still remembers the rich satisfaction he felt when a complete stranger left a comment on the blog saying how grateful they were for his tutorial. He can also remember the satisfaction of that first affiliate sale. Within a few months, Ryan’s video tutorial was ranking #1 on both Google and YouTube for a few popular search terms. His monthly affiliate earnings jumped to $500 a month, and $1,000—and they just kept growing! Ryan quickly learned all he could about affiliate marketing. Clearly, it was something he should focus on. A couple years and dozens of popular tutorials on photography business tools later, Ryan was making upwards of $10,000 per month in affiliate income—and nearly all of it was profit. That is, until disaster struck. SmugMug was altering its affiliate agreement significantly. Instead of allowing affiliates to take commissions from people already signed up for the free trial, the company would only pay out for 100% new leads. This was a huge hit to Ryan’s income. Many of his readers were coming for help after they had signed up for the free trial and realized they needed help to get things going. Just like that, PhotographyOnTheSide.com’s income went from several thousand dollars per month… to several hundred. These days, Ryan’s still creating video tutorials for tools and software that photographers use in their business. Most of his content still ranks high on Google and YouTube. He admits he’s not done a great job with scaling his hustle since losing those big bonus paychecks. It’s always been an on-the-side thing for when he had time, and he imagines it’ll stay that way. He’s still looking to create new content every couple of months to keep his audience engaged, and he loves all the positive feedback he gets from viewers. But the best part? “Gravy money”—that’s what Ryan calls his affiliate income. With very little hands-on work, Ryan is building an emergency fund for his family and helping his ex-wife pay for nursing school. It’s not $10,000/month anymore, but it’s still making a real difference.
MENTIONED IN THIS EPISODE:
- Photography (On The Side): Have your eye on a photography side hustle? Head on over to Ryan's resource blog to pick up some tips!
- SmugMug: The platform that Ryan uses to bring in affiliate income
- “Netflix of Restaurants” Side Hustle Earns $50,000/Year: A contest idea turns into a restaurant recommending algorithm, earning its creator an extra $50,000/year
- Soccer Fan Plays The Odds; Earns Affiliate Commissions: A British soccer—er, football—fan sets up a blog that refers visitors to bookmakers. He gets paid for every referral, making this a project worth betting on
- Bitcoin YouTuber Earns Thousands in Affiliate Commissions: A Dutch cryptocurrency enthusiastic takes to YouTube to explain it to his countrymen, earning commissions from tools and resources he endorses
Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.
Get your own hosting plan for just $5 a month!
Quote of the Day
Sponsors & Gratitude
Side Hustle School is brought to you by Uber—the company determined to improve the ridesharing experience for both riders and drivers.
I've seen a lot of these improvements firsthand, but don't just take my word on it! Read more about all of the ways Uber is moving forward—head on over to Uber.com.🚘
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,