7 min 51 sec

Digital Camera Blogger Snaps Into Passive Income

A Montreal engineer creates a camera review blog that earns passive affiliate commissions month after month.
Affiliate Blog International Passive Income Product Reviews

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What It's About

A love of photography brings in passive income for a Canadian man.

Business Model
Skills Required
Research & Analytical Thinking
Profit Potential

Words of Wisdom

There are plenty of sites with 30+ page reviews dissecting every menu item in each camera, but Itai’s reviews are 3 pages long max and only cover the essential things people want to know: what the camera can do, how easy it is to use, and how well it takes photos. Simplicity brought the readers to the site, and the no-nonsense approach to evaluating cameras kept them coming back. That's some smart differentiation!

Fun Fact

Itai is an enthusiastic photographer, he but rarely uses his own cameras anymore! He always has someone else’s that he’s reviewing, sometimes several with plenty of lenses, so his side hustle has made him more creative.

Notes from Chris

Episode 349
Today’s story comes from Itai Danan in Montreal, Canada. By day, he is a software engineer. His side hustle is Neocamera, a website and blog focused on digital cameras and camera gear.

Itai researched digital cameras before a big trip and knew a great deal about the subject. He’d share information with his friends, who’d pass it on to their friends. After several years of that, he decided to put what he knew online and monetize the site using ads and affiliate programs. One of his first steps was to sign up for Adsense, which gives you a few pennies when someone clicks on an ad.

The first milestone was to get it to cover hosting and domain costs—but then it grew into a real passive income source, earning, anywhere from a few hundred dollars to $1,000/month. This is all from startup costs of just $17 for a domain and $55 for a year’s worth of web hosting.

Neocamera started as just 10 pages but has since grown to a lot more 40,000 pages with millions of visitors. Itai would add pages whenever he tried a new camera or new gear, or read a book on the subject. The site has buying guides, camera reviews, photography articles, search engines to find cameras and lenses, and tools to compare them all.


  • Neocamera: Take a picture—it will last longer! And if you don't have a camera handy, here's a link to Itai's website
  • Google Adsense: In the beginning, Itai used AdSense—ads targeted to site content and audience—to monetize his blog
  • Google AdWords: Google's online advertising platform that places your ad in the 'Sponsored Links' section next to search results to boost website traffic and sales
  • Cruise Vacation Turns Into Highly-Profitable Hustle:After searching for answers to questions about his first cruise, a copywriter decides to take matters into his own hands by creating an informative blog

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Making money from the web using ads is very nice because it detaches your time from your income. You must of course put time and effort, but it is no longer the case of putting in an hour of work for an hour of wage. I took a full year sabbatical and, even though, I did not put any work on the website, I still got monthly payments. Now I can tell people that I make money in my sleep!"
—Itai Danan #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau