8 min 14 sec

California Moms Get High and Get Well

Two enterprising parents see the legalization of marijuana as an opportunity to help people while also helping themselves.
Beauty Health & Wellness Niche Ideas PG 13 Product

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What It's About

Two moms tackle the cannabis industry with their "feel good" products.

Business Model
Skills Required
Research & Experimentation
Profit Potential

Words of Wisdom

No matter your stance on the legalization of cannabis, wherever there is a fast-growing industry like this, there are often ways to profit from it. Keep your eyes open for fast growing industries you can jump on board with!

Fun Fact

The Cordial Organics team are always excited to find new uses for their products. One friend put their lip balm on her bug bite and it went away in just a few hours!

Notes from Chris

Episode 434

In late 2016, Shelly Phegley and Desi Mckinnon predicted a change in California’s political landscape that would open up a whole new world of side hustles. The state was about to vote on cannabis laws which would eventually lead to legal recreational use of marijuana.

It was then that Shelly and Desi noticed a group of people was being highly underserved. At one end of the spectrum, people were marketing marijuana-based products and campaigning for votes from what you might call the “stoner” crowd. And at the other end, the products were being targeted to the medical industry, which, to them, felt a little sterile.

There was an entire group of people, including Moms like Shelly and Desi, who could benefit from the use of the herb but weren’t being included in the conversation. They wanted to use marijuana and its extracts for its everyday benefits—not to cure illness or bring on a sudden craving for Doritos. So, the pair decided they’d create the products they’d like to see in the market.

They invested some cash into their own plants and began to extract the THC—Tetrahydrocannabinol—to make their own tinctures under the banner, Cordial Organics.

These were drops and balms and oils that came with natural health benefits. They then shared their product with people through their network to see if they had a market. The response was positive, especially from other moms, so they decided to proceed.

Shelly and Desi have lots of success stories from their side hustle. They’ve received countless letters from people who’ve seen the benefits. But their favorite, by far, is the thank you note they received from someone who had used their products to successfully manage the side effects from chemotherapy.

Setting up a business like this doesn’t come cheaply, though. Despite generating income of up to $7,000 per month, profit margins are still low. But, thanks to their marketing efforts, they’re expecting that to change in the next few months. This joint operation is not just blowing smoke... it’s high time they got their reward.


  • Cordial Organics: Learn more about Shelly, Desi, and the benefits of THC and CBD in your health and wellness products
  • Squarespace: The website building platform that Shelly and Desi used to create their website for Cordial Organics
  • Wordpress: Shelly and Desi switched to Wordpress using Woocommerce to run their shop, and here you can learn how to install your own Wordpress site in 5 minutes

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"We think one of the best questions to start with is, 'Is this a passion or a hobby or a side hustle?' If it's a side hustle, then run some numbers and start putting together a business plan. Getting everything on paper and in spreadsheets has saved us from making a lot of errors."
—Shelly Phegley #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau