Q&A: "Should I provide a guarantee for my real estate photography service?"
A listener starting a real estate photography business worries that an unconditional guarantee could be exploited if a home doesn't sell — but she also doesn't want to appear untrustworthy without one.
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Q&A: "Should I provide a guarantee for my real estate photography service?"
A guarantee provides reassurance and increases trust—and a weak guarantee is worse than no guarantee at all.
Hi Chris, this is Cathy and thanks for all the helpful info you provide on the show.
In your book, The $100 Startup, you wrote about the power of an unconditional guarantee. You also said that it's better to have no guarantee at all than a weak one—which makes sense. But in my case, I'm starting to do real estate photography, and I can't figure out what's better.
If I offer an unconditional, no-limits guarantee of my service, anyone could take advantage of it. If a home I take photos of doesn't sell, for example, the real estate agent could come back to me and ask for their money back. But then I worry if I don't offer some guarantee, the agents will be skeptical of the benefit of hiring me.
Not in this case—you're not guaranteeing that the house will sell. Your service is to provide the photos.
Don't stress about it. The purpose of the guarantee is to provide reassurance.
