1206
10 min 4 sec

CLASSROOM: The 6 Factors of Persuasion, Part II

PART II: Learning to be persuasive is a scientific process based on six characteristics. This is high-impact knowledge! Applying these lessons WILL make a difference in the offers you create.
classroom

Subscribe Now For A Free Five Step Tutorial

What It's About

Part 2 on how to get people to listen and respond the way you want them to.

Notes from Chris

Episode 1206
In recent Classroom episodes, we’ve looked at choosing your idea, how to convert that idea into a product or service, how to determine what’s essential, and so on.

Last week we started our conversation regarding persuasion talking about the first 3 parts; authority, commitment and consistency, and social proof. In today's episode we'll focus on the final 3 parts of persuasion; liking, reciprocity, and scarcity.

Remember: If you can learn some basic psychological principles of selling… understanding why people make purchasing decisions, it’s something you can apply over and over for the rest of your side hustling journey.

It’s a lot like learning some basic tech skills. You don’t need to be a programmer, but if you can learn your way around Wordpress and how to set up an email campaign, etc. - you’ll have a major advantage over the previous version of yourself that didn’t know those things.

Think of it as Minimum Viable Knowledge, or high-impact knowledge. A little knowledge goes a long way.

And yes I did say selling! It’s okay to do that, after all. Sometimes I worry I’m too soft … it’s okay to make money. I want you to be able to sell your products and services, present your offers with confidence. Because, after all, if you’ve made something that can help people, you’re doing them a disservice if you don’t try to get it to them.

Listen to today's Classroom episode to learn more...

 
 

THIS WEEK’S ASSIGNMENT:

How can you make a small but significant improvement (a tweak) in each of the three areas we discussed: liking, reciprocity, and scarcity?


  Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download Episodes By Months:

Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Resources

WEB HOSTING @ $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!


Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳


Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau