What It's About
How to create a strong, compelling offer.
Notes from Chris
Episode 1150In recent Classroom episodes, we’ve looked at different side hustle ideas—where they come from, categories of different ideas, how to decide between competing ideas, and so on. Two weeks ago we began building our Roadmap to Launch, and last week we looked at the first part of a series on branding. This episode is called Three Elements of Every Profitable Offer.
- The Promise: how your hustle will change someone’s life
- The Pitch: why they should purchase or sign up now
- The Price: how they can purchase or sign up
THIS WEEK’S ASSIGNMENT:Do you know the promise, the pitch, and the price for your offer? How can you improve something from each one? Tip: If you can only improve one thing, work on that promise. It needs to be simple and powerful.
MENTIONED IN THIS EPISODE:
- - Facebook's Bug Bounty Caught a Data-Stealing Spree [Wired]
- - Ep. 766: Vigil Anti-Hacker Logs $110,000 Profit
Inspiration is good; inspiration combined with action is better. Now get back to work! Yours in the revolution,
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To infinity and beyond,