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10 min 3 sec

CLASSROOM: Three Elements of Every Strong Offer

Every compelling offer has three elements: a promise, a pitch, and a price. For any product or service you sell, make sure you know them!
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What It's About

How to create a strong, compelling offer.

Notes from Chris

Episode 1150
In recent Classroom episodes, we’ve looked at different side hustle ideas—where they come from, categories of different ideas, how to decide between competing ideas, and so on. Two weeks ago we began building our Roadmap to Launch, and last week we looked at the first part of a series on branding.

This episode is called Three Elements of Every Profitable Offer.

  • The Promise: how your hustle will change someone’s life
  • The Pitch: why they should purchase or sign up now
  • The Price: how they can purchase or sign up

First - why think about offers? Again, it’s because consumers respond to offers, not just “here’s a product or service.” Even if you’re selling to companies (B2B), there’s still a person at the company making the decision. Don’t wait to think about these important elements.

The promise should change your customer’s life on some measurable level. Go big and keep your attention focused on the benefit people will receive from it. Then, craft that into a short statement that attracts attention and makes the benefit to customers immediately clear. “A short, daily podcast that brings you daily ideas for making extar money” is the promise of this show.

The pitch should provide everything someone needs to know, without getting bogged down in a bunch of irrelevant details. A key part of the pitch is timeliness or urgency. Your offer is great, but great isn’t good enough. Why should they take action right now?

Lastly, the price or CTA (call-to-action) tells prospects not only how much it costs but also what they need to do.

The call-to-action should tell prospective customers or clients exactly what they need to do. Examples of call-to-actions include: click this button, call this number, sign up here, etc. It should be easy and obvious.

Listen to today's Classroom episode to learn more...

 
 

THIS WEEK’S ASSIGNMENT:

Do you know the promise, the pitch, and the price for your offer? How can you improve something from each one?

Tip: If you can only improve one thing, work on that promise. It needs to be simple and powerful.


  MENTIONED IN THIS EPISODE:

  • - Facebook's Bug Bounty Caught a Data-Stealing Spree [Wired]
  • - Ep. 766: Vigil Anti-Hacker Logs $110,000 Profit

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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To infinity and beyond,

Chris Guillebeau