13 min 23 sec

CLASSROOM: Design a Smart Launch Strategy

You’ve put a lot of work into developing your product. How can you make sure that people notice?

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What It's About

A successful launch starts with a smart, strategic plan. What's yours?

Notes from Chris

Episode 1234
Let’s talk about product launches and designing a smart strategy for them!

Disclaimer: I think it’s just as important to think long-term. I’ve seen a lot of people make the mistake of focusing only on the launch. This is especially true with books, where a lot of people buy the book in the first week, but then it sinks like a stone.

At the time I’m recording this, we’re also in the midst of COVID-19. And guess what? People aren’t responding to product launches very well. This is all the more reason why it’s better to think long-term.

That said, this Classroom episode is about launching, specifically how to design that smart launch strategy.

Listen to today's Classroom episode to learn more...



Review the 39-step launch checklist, and set a goal for your first—or your next—launch.

  Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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To infinity and beyond,

Chris Guillebeau