7 min 39 sec

Business Analyst Creates Budding Side Hustle

He puts the ‘can’ in cannabis products, finding a pot of gold at the end of a hazy rainbow.
Niche Ideas PG 13 Product Reselling

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What It's About

A reselling side hustle that's really up in smoke!

Business Model
Skills Required
Research & Coordination
Profit Potential

Words of Wisdom

Stone says it can be a challenge to choose which products to sell, especially in a diverse and discerning market. So he tries to choose something for everybody: The luxury boutique item customer, the fiscally aware customer, the uninformed customer, and of course, the practical, everyday customer.

Fun Fact

Did you know that beer and cannabis are cousins… in the plant family? The hops that are used to make beer are in the same family of flowering plants as cannabis. Cannabis is also one of civilization’s earliest crops, along with grain, and has been harvested for at least 6,000 years. Seems like the seeds have been firmly planted.

Notes from Chris

Episode 686
Stone Everett, a business performance analyst from Orlando, Florida, has always had a side project up his sleeve. For as long as he can remember, he’s been coming up with ideas to make pocket money.

He taught himself how to build websites from watching YouTube videos and tried a few projects to test out different ideas. They were slow-burners at first, but eventually, they started to bring in some additional income for him before he lost interest, or the ideas became dated with time. He knew that cannabis was a trend that was on the up-and-up, especially as more states legalized the drug and the stigma around usage lessened.

However, he didn’t have any interest in becoming a seller of cannabis itself—it was when he noticed a burning hole in the online cannabis accessories market that Stone realized this could become a new source of income for him.

He called his latest project Relief Treats. His goal was to create an online directory of cannabis-related accessories that he would either resell himself or just earn commissions from customers he referred.

This way, he doesn’t have to have a full inventory of products, nor does he need to be responsible for sending anything out to customers.

As Stone puts it, “My dropship model makes my inventory possibilities practically limitless so there's almost no additional cost to appeal to as many demographics as possible.” The broad array of products set him off to a blazing start.

He says that, even though there’s a lot of competition, he stands out because his content is always fresh, valuable, and engaging, and his products are attractive.

While Stone says growing his side hustle is pretty dope, he admits that it can be tough to balance his personal life, full-time job, and Relief Treats. But, at the end of the day, it’s worth it as it’s already bringing in an additional $1,200/month in profits—approximately a quarter of the income his full-time day job provides.

His next big move is to grow his side hustle into a flowering business. He wants to expand his product selection even more, especially as states continue to legalize cannabis. Relief Treats might be a budding enterprise now, but he has high expectations for the future.


  • Relief Treats: Treat yourself—snag a new piece over on Stone's website!


Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"The best part of my experience so far has been growing from a personal and business standpoint. When I saw my first sale it motivated me to work even harder. It was like rubbing sticks together to make fire and seeing my first signs of smoke. Now I just want to go harder and faster."
—Stone Everett #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau