What It's About
A reselling side hustle that's really up in smoke!
Words of Wisdom
Stone says it can be a challenge to choose which products to sell, especially in a diverse and discerning market. So he tries to choose something for everybody: The luxury boutique item customer, the fiscally aware customer, the uninformed customer, and of course, the practical, everyday customer.
Did you know that beer and cannabis are cousins… in the plant family? The hops that are used to make beer are in the same family of flowering plants as cannabis. Cannabis is also one of civilization’s earliest crops, along with grain, and has been harvested for at least 6,000 years. Seems like the seeds have been firmly planted.
Notes from Chris
Episode 686Stone Everett, a business performance analyst from Orlando, Florida, has always had a side project up his sleeve. For as long as he can remember, he’s been coming up with ideas to make pocket money. He taught himself how to build websites from watching YouTube videos and tried a few projects to test out different ideas. They were slow-burners at first, but eventually, they started to bring in some additional income for him before he lost interest, or the ideas became dated with time. He knew that cannabis was a trend that was on the up-and-up, especially as more states legalized the drug and the stigma around usage lessened. However, he didn’t have any interest in becoming a seller of cannabis itself—it was when he noticed a burning hole in the online cannabis accessories market that Stone realized this could become a new source of income for him. He called his latest project Relief Treats. His goal was to create an online directory of cannabis-related accessories that he would either resell himself or just earn commissions from customers he referred. This way, he doesn’t have to have a full inventory of products, nor does he need to be responsible for sending anything out to customers. As Stone puts it, “My dropship model makes my inventory possibilities practically limitless so there's almost no additional cost to appeal to as many demographics as possible.” The broad array of products set him off to a blazing start. He says that, even though there’s a lot of competition, he stands out because his content is always fresh, valuable, and engaging, and his products are attractive. While Stone says growing his side hustle is pretty dope, he admits that it can be tough to balance his personal life, full-time job, and Relief Treats. But, at the end of the day, it’s worth it as it’s already bringing in an additional $1,200/month in profits—approximately a quarter of the income his full-time day job provides. His next big move is to grow his side hustle into a flowering business. He wants to expand his product selection even more, especially as states continue to legalize cannabis. Relief Treats might be a budding enterprise now, but he has high expectations for the future.
MENTIONED IN THIS EPISODE:
- Relief Treats: Treat yourself—snag a new piece over on Stone's website!
- “Stoner Culture” Emojis Roll Out $10,000/Month in Passive Income: A project manager in California lights up a new revenue stream and smokes the competition with his counterculture emojis
- California Moms Get High and Get Well: Two enterprising parents see the legalization of marijuana as an opportunity to help people while also helping themselves
- Cannabis Cookies Make a Sweet, Soothing Side Hustle: In a growing industry, this Oregon mom achieves high returns from licensed marijuana edibles
Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Quote of the Day
Sponsors & Gratitude
Side Hustle School is brought to you by American Express.
No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,