9 min 45 sec

Florida Man Leads Scooter Tours After Watching Macklemore Video

Had a broken keyboard, bought a broken keyboard: this corporate refugee relocates to Florida and kicks off a new hustle leading adult scooter tours.
Low Startup Potential Power of Observation Product Reselling Service Tourism

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What It's About

Texas man rolls his way to a successful tourism based side hustle in Florida.

Business Model
Skills Required
Tour Planning & Resourcefulness
Profit Potential

Words of Wisdom

If anything can be said about Jordan, it's that he's incredibly resourceful. He used his knowledge and experience in web development as leverage to get both the Kickbikes he would use for his tours and starting spots that he needed. Everyone has some skill or experience that they can offer, and sometimes that can be something that helps you cut costs when you're building your side hustle. What kind of skill or experience can you offer?

Fun Fact

20 years ago, Hannu Vierikko, a Finnish doctor and adventure enthusiast, invented the transformative Kicksled, an innovative new dogsled that forever changed the competitive mushing world. Looking for a way to train with his dogs in the summer months, the Kickbike was invented.

Notes from Chris

Episode 305

Jordan Crowder is an independent side hustler who wears tank tops and a pair of boardshorts to work most days, but back in 2013, he was working a typical job as a marketing and art director for a major corporation in Dallas, Texas. Wanting to break free from his golden handcuffs, Jordan worked his way into a full-time remote position with the goal of eventually moving his wife and two young daughters to their dream destination—a little stretch of paradise in the Florida Panhandle called 30A (fun fact: where The Truman Show with Jim Carrey was filmed).

Not knowing a soul on 30A, and having to support his family, he decided to not tell his employer that he was moving (in his words “Hey, I was remote, so what's the difference?!”). Of course, he still did his job well, but in the back of his mind, he knew the clock was gradually counting down until a more permanent change would be required.

So, being the resourceful person that he is, he looked around his newfound paradise for new opportunities.

One thing he noticed during his research was that—like many beach towns—bikes, skateboards, and walking were the preferred methods of transportation on the 30A. Not one to just stick with the status quo, Jordan started looking into other unique methods and products that he could bring to this newfound adventurous pedestrian market.

Not long after that, Jordan had what he calls his “AHA!” moment...

You might be familiar with the music video for Macklemore’s “Thrift Shop,” in which the artist embracing the values of frugality and bargain-basement shopping, undertakes an anthropological exploration to a number of secondhand stores in search of formerly unwanted items. In that magnum opus, Macklemore famously promised to take your grandpa’s style…

In addition to all of that, in parts of the video the artist Macklemore is seen riding on an old school scooter, Jordan began to wax nostalgic about his early days spent meandering about on his old mongoose scooter. And when he went to find an adult version, he stumbled on KickbikeUS. Jordan was blown away and thought, “THIS IS AMAZING!!!!! It's like some incredible Scandinavian team of designers and engineers were reading my diary!"

The 30A road ran along an absolutely amazing coastline dotted with a dozen vibrant, little beach communities that each boasted their own unique vibe and flavor, and Jordan thought that Kickbikes would provide the perfect vehicle for a fit and fun tour that would enable people to get 'off 30A' and see another side of this incredible place he called home. Thus, Jordan's Kickbike tour side hustle was born!

He ended up leaving the corporation in Dallas in order to freelance as a web developer and marketing expert full time, and his Kickbike tours and online sales commissions are bringing in around $1,700-2,700 a month!

All in all, Jordan says that starting and running his Kickbike tours has been a fun ride, and he’s thinking about what comes next. Maybe he’ll roll his way into markets where the adult scooter trend hasn’t yet kicked its way down the road.



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,




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Quote of the Day
"Sometimes, to get the job of your dreams, you have to dream up the job, hire yourself, and then quickly prove you belong there."
—Jordan Crowder #SideHustleSchool

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Chris Guillebeau