What It's About
A listener is wondering about a common dilemma when it comes to pricing.
Notes from Chris
Episode 1308Is there anything wrong with selling to a range of customers at different prices—and if not, how can you do it without someone finding out and getting mad? Sometimes people are surprised to hear that it’s possible to sell the same thing to different customers at different prices. Your initial reaction might be to think that this is unfair! But is it really? That’s what this caller is wondering about. I’m going to give you a few different examples of how this happens all the time and what the implications are when you’re learning to set a price for what you’re selling.
"Hi this is Becky from Manchester over in the UK and I’ve been listening to the show for the past couple of years. The puns still get me. I’d like to know if its ethical to sell the same thing to different people at different prices? I heard you say something about this in an interview the other day, and was wondering if you could say more. First, *is* it ethical to sell the same thing at different prices? And second, how do you do it? Wouldn’t people see what other people paid and then get upset?"Listen to today's episode to learn more...
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