What It's About
A seasoned traveler discovers a side hustle helping others plan their vacations.
Words of Wisdom
When she was starting out, Charlotte was really impatient to book those first clients, but a friend of hers said something that really stuck with her: "You aren't selling $50 shoes. People aren't going to wake up in the morning and decide to buy a surprise trip on a whim. Give it time." And that friend was absolutely right!
What she’s selling is not only a big ticket item (she offers different budgets but clients have to pay for their entire trip up front), but it is also buying something with no idea of what you are going to get. She’s had to build trust with my clients—and also find the right people in the first place.
Whisked Away's first clients were a couple that wanted to celebrate their honeymoon with surprise travel. Charlotte got the notification that there had been a new order while she was at an end of year school celebration with her colleagues...and she says she literally screamed out loud. Then she showed everyone, and it started a great conversation about going after things you are passionate about.
As it grew, clients came in through referrals. That first couple that booked a surprise honeymoon then referred their wedding photographers (also an engaged couple) and they booked a surprise honeymoon too!
Notes from Chris
Charlotte McGhee is an ESL teacher at an urban elementary school in Charlotte, NC. Until this year, she had never had a side hustle. She didn’t know about providing a service, creating a website, deciding on pricing, and so on—but what she knew is that she loved planning travel for people. She was good at it, and she noticed that other people often didn’t know where to start when planning a trip. And while she would happily pass the time looking up options and sample itineraries, other people didn’t want to sit in front of a computer for hours after work to do all of the research. Still, she’d only helped friends, and only for free, until one weekend when she and her husband were sitting in a bar in Savannah, Georgia on a quick weekend trip that she’d planned. She’d been pondering the idea of starting a trip planning service for a while, and he looked at her and said, “You should really do this.” So she did! This side hustle is called Whisked Away. Here’s how it works: the client goes on her website, which she created in a weekend using Squarespace, chooses the region of the world they'd like to travel in, chooses their budget, and their travel dates. Then, they fill out a short survey telling Charlotte what they love to do. The whole process takes the client about 10 minutes, and then she takes it from there. Each client gets a completely customized trip to a surprise destination in the region of their choice. It’s just 10 minutes for the client, but then Charlotte spends around 10 hours per trip doing all of the research and preparing a detailed plan. Two weeks before they leave, clients receive an email detailing a) what time to arrive at the airport, b) what to pack, and c) what the weather will be like. One week before, they get a surprise envelope with their entire itinerary inside: flights, accommodations, restaurant recommendations, and activity suggestions. Charlotte is hardcore: she recommends that clients wait to open it until they get to the airport! So far her profit has been $5,000. She’s working with a business coach to look at her pricing structure to ensure that she’s getting paid properly for the amount of time she puts into each trip. She says that's been a learning process. The best part is when clients send photos of them opening their surprise envelopes at the airport, and looking thrilled at where they are headed. She says “There really is nothing better than giving people an amazing experience with something you did.”
MENTIONED IN THIS EPISODE:
- Whisked Away: Do you love to travel but lack the time to plan out the vacation of your dreams? Visit Charlotte's website and let her plan the trip for you!
- SquareSpace: The website building platform that Charlotte used to create Whisked Away
- Avid Travelers Turn Finding Deals Into Vacation Planning Side Income: A couple in Washington, D.C. convert their passion for travel into a side hustle planning all-inclusive surprise vacations for those who lack the time to do it themselves
- Travel Blogger Gets Paid via Pinterest and Guidebooks: A nomadic employee writes a guidebook about Iceland and earns $10,000 after promoting it on Pinterest
- Food and Travel Writer Creates Food Tours in Marrakech, Earns $60k Annually: In the North African city of Marrakech, an American expat starts a project that she hopes will earn $200/month in spending money. It ends up earning more than $5,000 a month
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