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8 min 4 sec

Wisconsin Natives Hustle Coasters for Love of Good Beer

When the beaches of Florida do nothing to diminish their love of their home state, two Wisconsin natives combine their love of Milwaukee and beer into a circular side hustle.
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What It's About

A circular side hustle that combines a love of Milwaukee and good beer.

Business Model
Product
Skills Required
Design & Creativity
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

So far, Amanda and Zach have only one real regret: taking a whole two years to get started. Therefore, if they have any advice for potential side hustlers it’s that you should never feel pressured to get everything perfect before you get started.

Sometimes it’s better to just launch and get a better feel for your market instead of waiting until all of your pints are in a row.

Fun Fact

Milwaukee’s long love affair with beer dates back to the German immigrants who settled there in the 1800s. Bringing with them a love of lagers, beer gardens, and a meat-and-carb-heavy diet, the area’s new inhabitants quickly began brewing beverages that would provide a taste of home. For more than a century, little changed. But over the last few years, Milwaukee has been experiencing a craft-beer boom that’s dramatic even in comparison to cities like New York and Seattle.

Notes from Chris

Episode 774

The first thing to know about Amanda and Zach Wambold is that they are dyed in the wool Wisconsinites. Having both grown up in Wisconsin, they loved everything about their home state. And they loved living in Milwaukee. They appreciate the culture and the cheese. But what really held a place in their heart was the Milwaukee brewery scene.

If you’re not familiar with the area, appropriately dubbed “Brew City,” Milwaukee is one of America’s greatest (and oldest) beer destinations. It has more than its fair share of craft brewing companies, but if you’ve ever found yourself sipping a PBR, Miller High Life, or any number of other popular, domestic beers found at college parties, you’ve had a taste of the city’s brewing history too.

And it was that love of a good brew that inspired them to start a side hustle when, a year into their relationship, they relocated to Tampa, Florida for Zach’s job as a Data Analyst.

While it was exciting to explore a new city, they found themselves missing the people and culture of their beloved Milwaukee. As Amanda and Zach put it, “there's just something about the Midwest camaraderie, Wisconsin sports fandom, and beer-loving people that is like nowhere else.” They knew that they wanted to move back someday and thought it might be fun in the meantime to start a business with a Milwaukee/Wisconsin theme.

Tapping into their love of the city and its brew-rich history, a side hustle came to a frothy head. They decided to create laser-imprinted beer coasters featuring maps pulled from their favorite city. And they called it Milwaukee Beer Gear.

Less than a year and a half from launching, Amanda and Zach have sold around 5,500 of their coasters and have expanded their designs to include the Milwaukee People's Flag, the logo from a local T-shirt company called MilwaukeeHome, and even the state map. And since no coaster is complete without a nice pint glass, they started selling those map designs on some glassware too—and those are made locally.

So far, they have only one real regret: taking a whole two years to get started. Therefore, if they have any advice for potential side hustlers it’s that you should never feel pressured to get everything perfect before you get started. Sometimes it’s better to just launch and get a better feel for your market instead of waiting until all of your pints are in a row.



MENTIONED IN THIS EPISODE:

  • Milwaukee Beer Gear: Rings don't belong on your tables—guard yourself with some coasters! Head on over to Amanda and Zach's website to get some
  • Philadelphia Lover Maps Out $35,000/Year Side Hustle: A neuroscientist turned marketing manager moonlights as an artist, selling original papercut designs on Etsy with very little marketing
  • WordPress: Amanda and Zach used WordPress to setup Milwaukee Beer Gear, and here you can learn how to install your own WordPress site in 5 minutes

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.


Learn More

Quote of the Day
"Make sure you have an idea that you are passionate about and can't stop thinking about. Ask for honest feedback from those you trust and put yourself out there as much as you can. Don't wait for it to be perfect because it never will be. Just start and work out the details along the way."
—Zach & Amanda Wambold #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau