8 min 36 sec

Avoiding Toilet Paper Leads To $10,000/Month Side Income

In several parts of the world, bidets are used in lieu of toilet paper—but why not in Canada? One man sets out to change that, flushing away discouragement and banking profits.
High Profit International Manufacturing Product

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What It's About

A side hustle that's not flushing away any profits!

Business Model
Skills Required
Power of Observation & Resourcefulness
Profit Potential

Words of Wisdom

What's great about this side hustle is that it's not exactly a crowded market! It's also a side hustle that makes sense because if you grow up using the bathroom a certain way, then that’s probably what you’re going to want to do when you move somewhere else.

And the best part is that most people have more than one bathroom, so they buy multiple bidets. This makes the average order at least $140, not $70!

Fun Fact

Between Summer 2015 and Summer 2016, Ahmad turned into a "plumber" on evenings and weekends installing bidets. He did this while still having a full-time job as a Senior Technology Consultant at a top global firm. As he said, "it was fun to take on this other persona of a tradesman, blue-collar worker, given that my full-time job was as a white-collar consultant."

Notes from Chris

Episode 562
Ahmad Iqbal grew up traveling the world. His father’s work meant his family often moved to foreign countries. Although he was born in Canada, before his 22nd birthday he’d spent time living in Pakistan, Japan, Saudi Arabia, Korea, England, United States, Italy and Dubai.

This constant moving gave him a unique perspective of the world, exposed him to new ideas and instilled a maturity beyond that of most kids. That perspective meant he got good at spotting opportunities. Opportunities that most people growing up in a single culture don’t see.

By his early twenties, the travel had settled down and Ahmad was no longer being moved around by his family. He’d set up home base in Toronto, Canada.

He lived around a lot of immigrant families and this triggered a memory. In all the countries he’d lived, people used the bathroom differently. In North America, we take it for granted that we flush and wipe with toilet paper. However, in many Middle Eastern, European and Asian countries, they use a bidet to tidy up.

To describe a bidet, I’ll use Ahmad’s own words; “A bidet is like a mini shower you can use while you’re on the toilet.”

He thought it strange that something so fundamental to foreign bathroom habits hadn’t made its way to North America. He decided to find out why and asked his family and friends why they hadn’t installed one. The responses gave him hope:

  • 1. It seems hard to install or might require sophisticated plumbing
  • 2. They didn’t know they were available
Both these concerns were addressable. Ahmad just had to make or acquire a bidet that was super easy to install and then get the word out about it. So he decided to create his own bidet company, Nadeef Bidets.

Once they arrived Ahmad commenced rigorous testing—I’ll let you use your imagination to figure out how. He settled on the one that was the best performing, highest quality, and easiest to install. He had found the gold standard of bidets.

He started with an order of 100 bidets but should have made it more. By the time they arrived, he’d already sold the additional 80 units and had to order more straight away. Things were happening so fast that he didn’t even have packaging for the product. For the first 100 orders he ended up wrapping them like a Christmas present. It wasn’t until his second large order from the supplier that he had them prepackaged every unit before shipment.

And the sales have not slowed down! Nadeef Bidets now generates around $10,000/month and is still run by just one man, Ahmad. That’s been enough for him to quit his job at Deloitte and go full-time. It just goes to show you, you never know where a good flush can lead you!


  • Nadeef Bidets: Clean up your act! Learn more about Ahmad's handheld bidets over on his website
  • Shopify: Ahmad used Shopify to set up his site for Nadeef, and they're offering a 21-day trial and exclusive discount for all Side Hustle School listeners!
  • Raven: In addition to keeping the North American masses squeaky clean, Ahmad has also created an app that helps you collect the phone numbers of your best leads and keeps track of the products they were interested in
  • Facebook Advertising: Find the right people, capture their attention, and get results
  • Alibaba: The platform that Ahmad used to locate a manufacturer for his handheld bidets

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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Quote of the Day
"Your first business might not go well at all, and that’s OK! I don’t believe that the majority of us are even ready to handle success even if we got it on our first try. Failure comes in handy when you are starting to feel success. It makes you humble and brings you back to earth."
—Ahmad Iqbal #SideHustleSchool

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Chris Guillebeau