Subscribe Now For A Free Five Step Tutorial
Get a free five-part email course that shows you how to find, validate, and launch your side hustle idea — no experience required.
Download by month
Take October 2026 with you
Includes this episode. Save the whole month or choose the ones you want.
One ZIP with separate MP3 files. Keep this tab open while it prepares.
“It was about understanding my client's needs, automating mundane tasks, and bringing something unique to the table, myself.”
Seraphina had been reading tarot cards for friends and family since she was a teenager. One day she decided to turn that into a business. Her first step was taking readings online. Her first remote reading, for a friend on Zoom, got off to an awkward start when her cat Luna jumped on the table and scattered the cards. It broke the ice. She learned to let her personality show, even through a screen.
She was already on TikTok for fun, so she started posting daily readings: pick a card, talk through the day's energy or theme. Her first viral video, a reading about the next moon cycle, passed 20,000 views. Her inbox filled with appointment requests overnight.
Pricing took some trial and error. She didn't want to undersell herself, but she needed first clients. She settled on tiers, with readings of different lengths. Then an early client said she'd love to gift a reading to a friend, but the price felt steep. Seraphina created discounted gift certificates. That client bought three, and the experience led to bundled sessions, which became a cornerstone of the business.
Smaller systems mattered too. She moved her scheduling and payments to Square Appointments, which sends reminders and cuts no-shows. Before that, she sent Zoom links by hand and once mixed up two clients' times. She also started a weekly newsletter with a group reading for the week ahead. One subscriber wrote to say it helped her make a big life decision.
Within a month of going online, Seraphina hit her first $1,000. Her takeaway: the cards were only part of it. Listening to clients, automating the boring stuff, and showing up as herself did the rest.
