This transcript was generated from the episode audio and may contain minor errors.
[Music]
Today's listener is looking for something that a lot of our listeners are looking for. What is she looking for? She is in search of traffic to her website. And not just any random traffic, but preferably leads customers and clients. Now this is the point that so many people encounter after the initial obstacles have been cleared.
A lot of people get stuck with ideas. They can't kind of figure out that idea phase. Then another group of people get stuck bringing an idea to life, all right? So trying to start a side project when you're already busy can be a lot like an Indiana Jones movie. You get past those first challenges, you make it past the flying knives, then you have the snake pit.
And then just when you think you've got the treasure and all is well, you have to deal with that oversized boulder that begins rolling towards you, sealing off the exit. So how can you clear this final obstacle? How can you get more traffic to your website? Let's talk about that today. The question from our listeners coming up after this message from our sponsor.
[Music]
Hi, Chris. My name is Danielle, I'm from Centennial, Colorado. I'm actually new to the show, but very excited to incorporate the podcast and the side hustle book into some ideas I've been working on. My side hustle is doing tarot intuitive readings. It's something I've been playing with for a few years.
And I've done some live readings at different groups and I get great feedback. I would love to have people book sessions more regularly. I set everything up, I've added it to my website. I have a link to a page where they can book their own sessions. I've created a newsletter, I've got testimonials, I've posted it on social media and crickets.
So my question is asking if you have any tips or insights on getting people to see my site and to book sessions. I would really appreciate it. I know that being seen is going to be one of the best ways and I did just book a booth at a local metaphysical fair for February. But anything besides that, if you can give me insights, I would love it and I look forward to hearing from you and thank you so much. [Music]
Hey Danielle, what's up?
Thank you so much for listening and for calling in as well. Now this is a great topic because as I said, so many of our listeners essentially have the same question for whatever their business is. And just to be clear, first and foremost, there's not a pithy answer. And there's not like one thing I can say in 30 seconds that's gonna solve the problem. But the question that Danielle is asking, how can I get more customers?
This is not just something that a lot of side hustlers want to know. I mean, this is something that a lot of small business owners and executives at major corporations want to know. And many of those big companies have entire sales and marketing teams devoted to customer acquisition and SEO. Sometimes they pay agencies a lot of money to come up with a creative campaign. All in hopes of doing the same thing essentially that Danielle and maybe you wants to do, which is bring more traffic to your website or otherwise acquire more customers.
So on the third way calls that I've been doing pretty much every other Thursday for anybody who's interested in the third way group model that I wrote about in the money tree, which if you don't know what that is, it's essentially people like you who are all trying to start an income generating project. I do these calls and we spend a lot of time looking at different situations and brainstorming as a group about individuals. So for Danielle specifically, like if we were gonna call in and look at this, we'd probably pull up her website. I just took a quick little look. Her website consists almost entirely of a way to book her or to hire her for her tarot reading service, which is a good thing.
Of course, that's what she wants to do. But my concern, therefore my suggestion, unless you wanted to do that, unless you already knew, oh, I want to hire Danielle, I'm already pre-sold on it. There's not really any reason to go to her site. And you also probably wouldn't find it unless she told you about it or somebody else told you about it. So my number one suggestion, again, recognizing that this is a long-term goal, she should probably try some other things too.
But my number one suggestion would be to add some more helpful content to this website. Give people something for free. Give them a reason to visit the site. So I don't know a lot about tarot. What do I need to know?
What is essential? What are the top 10 surprising facts about it? What are the misconceptions about it? Who can benefit from a reading? Do I need to prepare somehow?
I mean, those are just some of the first questions that I had, just kind of thinking off the top of my head. Maybe even just a list of resources, which I do see she has some resources and links on her site, but maybe just kind of building that out more, would be a little bit more helpful than just hire me. And it's not to say that you shouldn't have to hire me either. That should be there. It should be front and center, absolutely.
But if you want to grow your website, ultimately you're gonna need to provide people reasons to come to your website, besides just that one reason of hiring you. So that's my two cents. It won't solve everything, but it's a good starting point at least. And listeners, if you have a question, come to sidehustleschool.com/questions. We'll be featuring them throughout the year.
Yes, we're coming up on the final quarter of the year. How about that? But we will continue to feature them, along with updates from other listeners as they launch their projects. Hang in there, everybody. I know it's a tough time, but we're all in it together.
And thank you so much for listening. My name is Chris Guillebeau. This is "Side Hustle School." [Music]
- From the "Onward Project."
