What It's About
Find your ideal customer by finding what they're searching for.
Notes from Chris
Episode 1304For the second half of the year, this Classroom series will appear twice a month instead of every week. On alternating Mondays, we'll have another Q&A episode. I was going to call this episode “Simple and Effective SEO Tips.” If you start to learn anything about SEO, you’ll find articles all about keyword research. This can be very helpful in understanding your ideal customer—what are they searching for? What specific words do they use? How do they phrase the searches? Your goal is to find something a lot of people are searching for that doesn’t have much competition. For example, if you sold a guide to solving the difficult NYT Sunday crossword, and you found a bunch of people searching “How do I solve crossword puzzles?” but not a lot of results, that would be great. You might want to create a page on your website title “How to Solve Crossword Puzzles.” But let’s go beyond merely knowing how to create a page or two based on what you learn. One of the things you’ll notice is that people ask questions when they use search engines. Well, guess what? If you’re struggling in coming up with topics to write about (or otherwise use for content creation), this is your answer. You can create content based entirely around answering questions that people are asking. It helps you brainstorm, it gives you a task, and it ensures that what you’re working on isn’t going to be completely irrelevant. Listen to today's episode to learn more...
THIS WEEK’S ASSIGNMENT:Look up one word or phrase using the Google Keyword tool and see what people are searching for. Does it give you any ideas?
Inspiration is good; inspiration combined with action is better. Now get back to work! Yours in the revolution,
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