11 min 1 sec

Weekly Recap: Top 3 Tips for SEO

In our twenty-ninth recap of Season II, we'll highlight the lessons learned in this week. Also: listener Q&A!
Lessons Resources SEO Weekly Recap

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Notes from Chris

Episode 568

Last week, I was out and about all over the world, but it's always good to come back home. In today's Recap, I want to share some notes on SEO (Search Engine Optimization) from a guest expert. We received a great listener question, and rather than try to answer it myself, I went to an expert.

And I've also got a story to share with you—a helpful lesson perhaps—on this topic of whether or not you should tell your family about your side hustle or not. This came up a couple days ago in Ep. 566 - Accountant Generates $10,000/Month In Sweat Equity, and I'd like to touch on that a little bit as well. But first, let's hear from Abigail and her question on SEO:

  • Abigail: "Hi Chris! I have now listened to the Side Hustle audiobook more than 10 times. I was desperate for a business coach before I read your book, and now I'm already making more money than before on my existing business using these steps. I haven't even got through the 27 days yet and launched my new idea. Thank you so much for breaking this down I feel so much less overwhelmed and way more productive.

    I wondered what advice you could offer about SEO and getting my website found. Do you know of anyone who offers training or advice in this area, or do you think it is worth paying someone to do it for me?

    I run a baking business—so I work in a saturated market—but my products are unique and I am learning how to create "offers" (I can't believe it didn't occur to me before). I just want to be able to reach my audience.

    Any advice you could offer would be amazing. Thanks so much—this really has been life-changing for me!"
Congrats, Abigail! Let's see if we can get your offerings in front of more people. To get some info, I went to my expert on SEO, Rand Fishkin, the founder of Moz and SparkToro and the author of Lost and Founder. Here's what he had to say with regards to SEO:

My best advice is to start by checking out a few free resources:

Tune in to today's Weekly Recap to learn more about Rand's tips for a strong SEO strategy and to hear a story from Laura Simms regarding sharing your side hustle with your family!


Here's what we heard this week on Side Hustle School! Listen to this week's recap for a more comprehensive highlight reel.

  • Ep. 562 - In several parts of the world, bidets are used in lieu of toilet paper—but why not in Canada? One man sets out to change that, flushing away discouragement and banking profits
  • Ep. 563 - Want to embarrass your frenemy? Send them an awkward, anonymous postcard congratulating them on a purchase they didn’t make. This bartender and yoga teacher earns an extra $100/day from her inventive idea!
  • Ep. 564 - This production supervisor always loved buying video games—but it wasn’t until he stumbled upon some of his favorite games on eBay that he thought about selling them
  • Ep. 565 - Tall women everywhere rejoice as an Australian’s side hustle brings new meaning to ‘top shelf’
  • Ep. 566 - When this California accountant deducts harsh chemicals from deodorant, she earns sweat equity and superdry profits
  • Ep. 567 - A love of fitness and fashion inspires a real estate broker and his workout buddy to sell resistance bands in custom colors
Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


We want to hear from you!

The best part of Side Hustle School is our community, and roughly 20% of our episodes come from listeners. Are you working on something and want to share it with us and our audience? If so, we want to hear from you!

Head on over to our online submission page, and we'll be in touch if your story is chosen.

And if you're still working on something but have some questions, we want to hear from you too! Most Weekly Recap episodes include Listener Q&A.

Call the Side Hustle Hotline at 844-9-HUSTLE (844-948-7853), record your question and send it to podcast@sidehustleschool.com, or just send us an email!

Here's what's coming up next...

Each week I'll feature more stories from people who are starting side hustles without quitting their job. Here's a sneak peek of what's coming next week:

  • When he began live streaming his video games for a faraway friend, he had no idea he’d end up building a 30,000 person community and earning up to $3,000 a day
  • Two Florida State grads create a mini-mouthwash empire, selling 3,500 bottles in less than a year
  • And so much more!

Do you have a side hustle story you'd like to share? Fill out the Side Hustle School submission form and your story may be featured on the show!

Also, if you're interested in joining the Side Hustle Society, visit our Society page to get notified when it goes live!



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Quote of the Day
"A little SEO knowledge goes a long way. Even if you end up hiring an expert, knowing the basics will help you understand what you really need."

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To infinity and beyond,

Chris Guillebeau