567
10 min 36 sec

Resistance Is Futile! Brooklyn Fitness Fanatics Sell “No Days Off” Exercise Bands

A love of fitness and fashion inspires a real estate broker and his workout buddy to sell resistance bands in custom colors.
Fitness Manufacturing Product Reselling Sports

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What It's About

Resistance bands for the person who likes to take their fitness on the go!

Business Model
Manufacturing
Skills Required
Research & Experimentation
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

Steve has some advice for anyone who wants to start a similar side hustle. First, do your research and don't rush to go with a supplier just because it's easy. It’s crucial to get a reliable supplier that ships high-quality product every time. Second, never reinvent the wheel. There is always a proven method, strategy, or practice for everything, start by following it before trying to create your own way. This saves you time, money, and of course, tons of headaches and sleepless nights.

Fun Fact

James, Steve’s business partner, used to train Justin Combs, the son of Sean Combs. One day, Justin said it would be cool to send some NDObands over. So that night, Steve was up until 4 in the morning designing unique COMBS Enterprises and REVOLT NDObands for Diddy and Justin. How often do you get to send your product to Diddy’s house!?

Notes from Chris

Episode 567

Steve Clair has been a real estate broker in Brooklyn for close to a decade. Running around to all of those properties means that he’s putting in quite a workout on a daily basis, so naturally, fitness ranks high on his list of priorities. But when you’re as busy as Steve is, you get in a workout whenever you can and you find ways to maximize your efforts without much fuss. And that’s where our story begins...

In 2017, Steve and his workout buddy, Max, were training for the Brooklyn Marathon. That meant that a large chunk of their weeks were spent pounding the pavement, but as any good runner knows, building up your distance running alone is a rookie mistake. New marathon runners also switch up their food and water intake, sleep habits, and consider the role of strength training in their plan. Strength training not only targets the muscles needed to keep you going the distance, it’s also great at correcting any muscle imbalances and improves your running form.

When you’re the kind of guy who is always on the go like Steve, resistance bands are your best friend. They’re far more portable than a home gym, and you can bust them out in the office, on your daily commute, or pretty much anywhere you can find a 2-3 ft radius. They’re also good to use following a run, and Steve and Max got into the habit of wrapping these resistance bands around their wrists, bringing their post-run workouts with them on the go.

They just had one complaint: they wanted more color options to choose from! Since they clearly weren’t busy enough with working full-time jobs and engaging in rigorous pre-marathon training, they decided to source them themselves and try to sell them. Their goal? Produce and sell high-grade latex rubber resistance bands that could double as a wristband and come in a multitude of snazzy colors.

They called their side hustle NDOband (or No Days Off band) because when the gym is right there on your wrist, there’s really no excuse.

The first big jump in sales and brand awareness came when Steve received an email from an editor at POPSUGAR, at the end of 2017. She’d stumbled on his Instagram posts and wanted to be the first to write about the product. Naturally, Steve and Max were thrilled! Once the POPSUGAR article went live on January this year, Steve’s website traffic went up to around 500 visitors a day for almost a solid week, and the site had about 80 sales over the course of a single weekend. Talk about a sprint! That was when they felt that people were finally starting to notice the brand.

The NDOband team is now looking to expand into corporate wellness in the fall by providing lunchtime stretch sessions for companies and supplying NDObands for employees. Their goal is to help making the sedentary office worker a thing of the past. At the same time, the team is also developing smaller bands that focus on lower body workouts. They might call it the NDO booty band!

To date, sales from NDOband have been bringing in roughly $1,200 a month, and now that they've launched bootcamps, that brings in an additional $1,500 every month. What excites them the most is that both of these revenue streams are growing from month to month.

The most rewarding aspect of the side hustle for Steve is the experience of building his own brand from the bottom up. It means a lot because he was able to combine fitness and fashion into a business. Furthermore, seeing so many people, including many well-known influencers, adopt his movement fuels Steve to hustle harder every single day.


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Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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Resources

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Quote of the Day
"Check your ego at the door and understand that building a side hustle takes time, and it’s usually longer than you think."
—Steve Clair #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau