This transcript was generated from the episode audio and may contain minor errors.
[Music]
Happy Halloween and welcome to Side Hustle School. Welcome friends, welcome listeners. My name's Chris Guillebeau. I'm here with another episode that is all about future proofing your side hustle. This is great, I love this concept.
Future proofing your side hustle, future proofing your life to be what you want it to be. What kind of life do you wanna have six months from now, a year from now, five years from now? What do you need to do to create that life? And to get really practical, let's look at a specific project. How do you future proof a project?
The rules of SEO are not set in stone. Search engine optimization, they tend to evolve with technology from mobile browsing to AI algorithms, voice search, all kinds of stuff. So if you've got a travel blog like our listener today, he's in Mexico City, he's got a travel blog, he wants to future proof his business. Let's explore how to do this. How can you adapt your SEO strategy for the future on this special day?
I guess you wanna do it on any day, just so it happens to be Halloween. How can I future proof my travel blog? Let's talk about it. Detailed question coming up in just 30 seconds. [Music]
Hi, I'm Miguel from Mexico City, and I've been enjoying your show and books.
My travel blog has really heavy on CEO and affiliate marketing and consistently seeing high rankings on Google, especially for long form travel guides. But here's my question. With the rise of AI and voice search, how can I future proof my CEO strategy? I want to make sure I remain relevant even as things change. Miguel, it's good to think about future proofing.
I love that phrase as mentioned, but I think you've also built a good business focusing on these long form travel guides and dedicating some time to SEO. You are definitely on the right track, but in terms of the future proofing, well, you just wanna keep learning, that's part of it. Keep learning, following trends and such. I'm not usually a big fan of trends, but when it comes to SEO, that is important because things do change quite a bit every three to six months at least. I mean, I'm sure there's some micro changes that occur every week or so.
So maybe some SEO expert might write in to correct me, but I think the big changes, the big shifts are more like a few times a year. So you wanna pay attention to that. Definitely think about voice search optimization. That's increasingly important. Voice searches are conversational and question-based.
So you integrate those into your content and descriptions. You see a lot of posts these days that are kind of answering a question or the post title itself is a question. That is done on purpose, deliberate, intentionally, et cetera. And then local SEO is also really important with voice search. People are often like searching for something near me.
So if you're doing a travel blog, that could actually be relevant depending on the destination, depending on what kind of travel blog and such. Mostly, I think it's so important to keep user experience in mind. Don't think too much about AI, or at least don't build your whole business around AI. Think about real users, think about humanity, think about how to keep those people engaged for long periods of time. That's what's most important.
Miguel, everybody else, I'm wishing you well. Cheering you on. If you've got a question, sidehustleschool.com/questions. New episode every day. I'm excited to go into November.
We've got a bunch of fun stuff I've been working on for a while. Can't wait to share it with you. So be sure you subscribe, follow wherever you get your podcasts. My name's Chris Guillebeau. This is "Side Hustle School." [Music]
From the Onward Project.
