6 min 48 sec

“Random Acts of Kindness” Project Earns Non-Random Cash Money

A new dad’s random acts of kindness kit sparks a movement of positivity while bringing in an extra $500/month.
Arts & Crafts Community Crowdfunding Product

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What It's About

Inspired by his grandfather, a new father finds a way to continue his legacy.

Business Model
Skills Required
Design & Marketing
Profit Potential

Words of Wisdom

For all of those looking to launch a side hustle, Jesse had this to say:

"I would advise someone to start a side hustle around a theme that they are very passionate about. Every project (even a very part-time side hustle) takes a lot of work/effort and it's easy to put in the extra time/energy if you love the theme."

Fun Fact

This act of kindness side hustle was itself inspired by an act of kindness.  As Jesse pulled up to a drive-through, about to pay for his drink, the cashier told him the person ahead of him paid for his order. He was inspired to pass it on in turn, to the person behind him. That’s when he started thinking about how to take this kindness concept forward.

Notes from Chris

Episode 451

Jesse Weinberg, a Founder of a travel-focused digital agency, grew up with the importance of being kind to others. His grandfather was one of his all-time heroes, always impressing that being nice to one another pays off in more ways than one. After his grandfather passed away, Jesse felt he needed to continue his legacy. And once he became a new dad himself, that ethos really set in—and he knew he had to do more.

This lifelong practice inspired what is now known as Kindness & Co.—a side hustle started in 2016 to make kindness an easy act that anyone can extend to the ones they love. Or even complete strangers. Imagine finding a book with a note sharing how it was someone’s favorite and why you should give it a read. Or treating a stranger to lunch, on the fly. Imagine the feeling you’d get knowing someone’s about to stumble upon something special during their day. That feeling is priceless … or actually, it costs $9.99.

With Kindness & Co, Jesse wanted to start something that would spark a movement. A movement of kindness. Where something small could inspire someone to do something selfless. Or even change their point of view through one purposeful act. Jesse came up with the idea of creating a kit to make being kind, effortless.

Kindness and Co. has sold over 1,050 kits in total, with around 50 sales a month bringing Jesse an extra $500 each month consistently. While he is currently working on developing a stronger marketing campaign through visual platforms like Instagram that will allow his customers to share their good deeds with the help of a viral hashtag, the most rewarding part so far has been hearing how people use the kits. One customer went above and beyond, using the kit to buy 100 cheeseburgers to give to the homeless.

In times like these, kindness can be hard to find... but you can now pay for it with PayPal or any major credit card. Congrats, Jesse!


  • Kindness & Co.: Spread a little kindness—learn more about the movement over on Jesse's website
  • Kickstarter | Kindness & Co.: The Kickstarter campaign that helped Jesse secure his first run of cards and get everything set up
  • Shopify: Jesse used Shopify to set up his store for Kindness & Co., and they're offering a 21-day trial and exclusive discount for all Side Hustle School listeners!


Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Learn More


Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More

Quote of the Day
"I would advise someone to start a side hustle around a theme that they’re very passionate about. Every project (even a very part-time side hustle) takes a lot of effort. It’s easy to put in that extra energy if you love the theme."
—Jesse Weinberg #SideHustleSchool

Sponsors & Gratitude

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Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.

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To infinity and beyond,

Chris Guillebeau