1173
6 min 54 sec

Q&A: Where are my customers coming from?

This listener sells a video tutorial series for students taking the MCAT—but she’s not sure where her customers are coming from. How can she acquire this valuable information?
Q&A

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What It's About

A listener wants to know how her clients are finding her.

Notes from Chris

Episode 1173
Really great question today…

This listener sells a video tutorial series for students taking the MCAT—but she’s not sure where her customers are coming from. This information is valuable—indeed, it’s vital!—because if you aren’t sure where you’re customers are coming from, you don’t know how to focus your efforts in drawing in more of them.

How can she acquire this information—and as you begin to sell your product or service, how can you learn it? For most businesses, not all web traffic or prospects or followers are the same … some convert to buyers at a much better rate than others.

"My side hustle is called in MCATMath and I sell a video tutorial series for students who are struggling with math questions covered on the medical college admission test, also known as the MCAT. My question is, how do we figure out where my customers are coming from?

Instagram has a couple of partners who also offer other MCAT services, I have a YouTube channel, and I guess I can be discovered through search, but I'm not sure where my site traffic is coming from and more importantly, who is actually converting to a sale. Family make about four or five sales a month. So I don't get a lot of data from my website. I have a really good feedback from my customers and I really want to put more effort into marketing, but I have no idea where to direct that effort."

Listen to today's episode to learn more...


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Chris Guillebeau