9 min 24 sec

Southern Couple Rolls Out Sweet Profits With Family Side Hustle

A Mississippi husband-and-wife duo keeps things sweet and make $15,000/year on the side selling homemade cinnamon rolls.
Cottage Law Crowdfunding Food Low-Tech Social Media

Subscribe Now For A Free Five Step Tutorial

What It's About

Sweet profits rise from the oven in the form of cinnamon rolls.

Business Model
Social Media
Skills Required
Baking & Social Media
Profit Potential

Words of Wisdom

Tyson and Christa began in a simple, low-risk way that was good for both them and their family. They simply saw something that they enjoyed doing and started a path to see if others would enjoy the fruit of their labor. They were very patient and that allowed them to see if this was a product that people really liked and would continue to buy, so they were able to grow as people demanded instead starting with a lot of product and needing people to come buy. This also created little to no pressure and that has helped it continue to be something they enjoy.

Fun Fact

Tyson and Christa got inspired to start the business after one old college friend told them Christa’s cinnamon rolls were the best he’d had six years after trying them, and another friend asked if she could get a batch of cinnamon rolls to keep in her freezer. They thought, maybe people would actually buy these rolls, and that instinct has led to some pretty sweet returns.

Notes from Chris

Episode 433

The sweet smell of cinnamon wafts through the air as dough rises in the oven. Three kids race around under her legs as Christa Lee preps another pan of cinnamon rolls. What started out as a love of baking has turned into a way to bring in some extra dough on the side to the tune of $15,000 a year for this family of five.

Christa has always loved baking, but after some high praise from friends who were big fans of her cinnamon rolls, she and her husband Tyson wondered if they might be able to actually sell the rolls to other people out of their home.

To get this cinnamon-venture rolling, they made a Facebook page and an Instagram account and posted that they would be taking orders. Within the first week, they sold 11 pans, and LoveLee Rolls was born. The name is a play on the hashtag they had used at their wedding the year before—a LoveLee Wedding.

Things grew quickly once the word started getting out about LoveLee Rolls. Perhaps a little too quickly for the small kitchen they work out of from home. With only one small oven, one refrigerator and one small freezer, the prep time could get very time-consuming.

Currently, they are working under the Cottage Food Law of Mississippi, which allows them to work out of their kitchen without having to be certified by the health department. But it has a lot of limitations on how they are able to sell the product—capping their sales at $20,000 a year and putting strict guidelines on who they can sell to and how they can advertise.

Despite these limitations, their business still grew through word-of-mouth and community events they attended. But Christa and Tyson did come to a point a few years ago where the Cottage Food Law hindered how they wanted to grow the business.

They decided the next step would be to sell out of a commercial kitchen built in their backyard, where they could have more freedom but still have a home-based business. A local shop in town had recently done a Kickstarter campaign, so the Lee family thought this could be the perfect way to get the funding they needed to build a commercial kitchen in their backyard.

Once that was set, Christa and Tyson put up a campaign on Kickstarter in October of 2016. Within a few months, they surpassed their goal of $35,000.

They’re now just weeks away from finishing everything up and plan to fully launch as the springtime unfolds. Since the kitchen will be certified by the health department, they will finally be able to advertise online and are launching a new website with the ability to order online. Hopefully, they’ll send us a few here at Side Hustle School to test out!

A love-lee story that shows following your passions, especially when it involves delicious cinnamon rolls, can be a great way to cushion your finances.



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


Download Episodes By Months:

Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |



Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More


Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.

Learn More

Quote of the Day
"The best part for us has been the knowledge we have learned from starting this venture and the relationships we have established with our customers and people in our community. It has also been great to learn and flourish in the things we enjoy."
—Christa & Tyson Lee #SideHustleSchool

Sponsors & Gratitude

Get Connected Today!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by LinkedIn. 💼

Whether you're looking for a new job or looking to hire, you can find the right match at LinkedIn. Visit LinkedIn.com/HUSTLE today to get a $50 credit to post your first job.

Get Connected!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!

To infinity and beyond,

Chris Guillebeau