3318 7:43 Q&A

Q&A: “How can I sell on a platform like NextDoor?”

NextDoor is not primarily designed as a platform for you to go crazy and sell a bunch of stuff. So if you do want to sell there—what do you need to know?

7:43

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Episode 3318

We’ve featured a couple of stories of people using the platform NextDoor, including Ep. 245: Man Sells $1,400 in Coffee to Neighbors with NextDoor App. Then Ep. 342: Environmental Scientist Starts A Cat-Only Pet-sitting Business. NextDoor is not primarily designed as a platform for you to go crazy and sell a bunch of stuff. So if you want to sell there—and, crucially, if you have a product or service (coffee or catsitting…) that might work well there—what do you need to know?

"I've seen a lot of people selling Girl Scout Cookies and other fundraising goods on NextDoor. There are also a lot of one-off sales of people selling the same kinds of stuff they might sell at a yard sale or on Facebook. I'd like to use the app as a primary sales channel. I like the idea of selling locally and it seems like a good way to diversify from other channels. Do you think this will be an effective use of my time? "

Listen to today's episode to learn more...

Yours in the revolution,

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Read the full transcript

This transcript was generated from the episode audio and may contain minor errors.

[Music]

How can you sell on a platform like Nextdoor? Nextdoor, this is a popular app, at least in the United States. I'm not sure if it is worldwide or not. There's probably some others. So if you're in a different region, there's probably some app that basically is designed for local communication with your neighbors, you know, with people on the same street, the same block, same town, going to the same school, et cetera.

It's not primarily designed as a platform for you to go crazy and sell a bunch of stuff on. It's not quite like Facebook Marketplace or many others. But we have actually over the years, featured a couple of stories of people using this platform to sell. One of them was episode 245, man sells $1,400 in coffee to neighbors with Nextdoor app. Then we had episode 342, environmental scientist starts a cat only pet sitting business, also on Nextdoor.

So it's not designed as this selling platform, but it can work in certain occasions. So today we're gonna hear from a listener. I believe this is Tara and she's wondering how can she actually use this platform to sell, whether it is, well, let's just hear from her. I'm not exactly sure what she's gonna sell. So let's hear her question.

I'll do my best to provide a helpful response. And maybe this will get you thinking about your next item product service, something you're gonna develop as well. If not, maybe you'll be inspired some other way. Detailed question and my response coming right up. [Music]

Hi there, Chris.

This is Tara from San Diego and I've been following the show for a while. I've seen a lot of people selling Girl Scout cookies and other fundraising goods on Nextdoor. There are also a lot of one-off sales of people selling the same kinds of stuff they might sell at a yard sale or on Facebook. I'd like to use the app as a primary sales channel. I like the idea of selling locally and it seems like a good way to diversify from other channels.

Do you think this would be an effective use of my time? Looking forward to hearing your thoughts about this. Thanks. [Music]

I think things have changed a lot in the world of apps as they tend to do. And now there are a lot more resources for selling on a platform like Nextdoor.

I went to just look and there were a lot more features than when I first featured Nextdoor many years ago. So a lot of the tips are the same for selling anywhere else which is, first and foremost, good photos. Good photos make a huge difference when selling anything online. A detailed description clearly point out any flaws or defects. That's gonna actually help you.

It won't harm you, it will help you. People appreciate the disclosure. And then also with Nextdoor, you can also give away items for free. And that can actually help with building up a profile, some reviews and so on. And so in short, Nextdoor is starting to look a lot like Craigslist, Gumtree, Facebook Marketplace.

What is the other one? I don't know, there's so many of them, right? Other platforms that allow you to sell directly to your neighbors. It's just that Nextdoor is focused hyper-locally and very close by. So pickup and delivery are usually a lot simpler.

You're not usually shipping stuff out when selling on Nextdoor. You're working, hopefully buying and selling directly to your neighbors. So that's how it works, pretty simple. Check it out for yourself, let us know how it goes. Listeners, if you have a question, sidehustleschool.com.

You can also access the archives, complete archives, in fact, 3,300 plus episodes at that same website. New episodes come out every day, seven days a week. Everything we do here is free. I'm so grateful to you, our community for being out there. My name is Chris Guillebeau.

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