What It's About
Flamingos and yard signs bring this sneaky teacher an extra $15,000/annually!
Words of Wisdom
Anthony contributes his slow, steady success to a few things. First of all, his displays are quite noticeable and generate a ton of word-of-mouth buzz. Secondly, he started offering free yard-grams to returning military members and 100th birthdays early on, generating some local press and respect.
In 1957, Don Featherstone created the iconic plastic pink flamingo that soon became a national yard decorating hit. When he made it to Final Jeopardy years later, the last challenge was: “While working for a plastics company, Don Featherstone created this iconic lawn decor, basing it on photos in National Geographic.”
Of course, he knew the answer.
Notes from Chris
Episode 436Imagine waking up on your birthday. You walk out of your room and notice something outside as you pass the window. When you look closer, you see HAPPY BIRTHDAY written in big bold letters on your lawn surrounded by a bunch of bright pink plastic flamingos. At first, you think, “What in the world?” … and then you can’t help but smile. This is the experience that Anthony Arno’s side hustle, Yard-Grams, facilitates over a dozen times a month. Whey send a card when you can decorate the yard? The idea for Yard-Grams came from Anthony’s wife. For one of her birthdays before the two had met, her friends had decorated her yard with pink flamingos and a personalized message board. Coming from the bustle of New York City, this idea of yard decorating was a new one for Anthony, but he couldn't get it out of his head. He thought it could be a fun, viable side hustle in their rural region of Bucks County, Pennsylvania. So he set up a basic website, created a Paypal invoice template, and launched Yard-Grams.com a couple weeks after having the idea. It’s been just over six years now, and Anthony is receiving a steady 10-15 yard-gram orders per month. That means he spends a lot of late evenings at a stranger’s house, but it also means $1,100-1,600 in additional income. Anthony knows that it’s extremely difficult to scale this kind of business, but he’s not ready to get comfortable just yet. He’s working on his own ebook, podcast, and consulting business that will help others launch their own yard decoration side hustles. If you want to get into the pink flamingo rental business, look no further than the Yard-Grams expert. You could say it’s a sign … maybe a sign of the times … or if you were looking for a sign, this is it.
MENTIONED IN THIS EPISODE:
- Yard-Grams: Learn more about this unique side hustle over on Anthony's website!
- The $300,000 Bouncy Castle Hustle—With No Inventory!: A Texas man puts a bounce in his step by finding a uniquely profitable niche. This bouncy hustle earns multiple six-figures in its first year
- Marketer by Day, DJ by Night Brings in Extra $30,000/Year: She had worked in the music industry, but she had never performed—until she discovered a hidden talent that pays $200/hour
- Flight Attendant Touches Down on $50,000 Super Bowl Profit: A Dallas-based flight attendant discovers a way to capitalize on the football craze by providing rentals for the big game and making herself and nearby homeowners a slice of the money pie
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