163
9 min 7 sec

Flight Attendant Touches Down on $50,000 Super Bowl Profit

A Dallas-based flight attendant discovers a way to capitalize on the football craze by providing rentals for the big game and making herself and nearby homeowners a slice of the money pie.
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What It's About

A flight attendant starts a property rental side hustle for Super Bowl visitors.

Business Model
Service
Skills Required
Marketing & Communication
Complexity
Medium
Profit Potential
High

Words of Wisdom

Though she now has to compete with the likes of Airbnb, Steffanie says she’s stayed ahead of the game by creating all-inclusive packages for the renters—who get the house, transport to and from the airport and the Super Bowl venue, a concierge to help with entertainment, maid service and private party planning—including arranging private dancers, if requested.

Fun Fact

Steffanie enlisted a celebrity spokesperson in NFL player Toben Opurum, after picking him up as an Uber driver, and she started throwing house parties where homeowners invite their friends over for free food and alcohol while Steffanie explains the benefits of renting out their homes. She also uses her full-time job as a flight attendant to her advantage carrying promotional material for her side hustle to pass on to airports, hotels and other venues.

Notes from Chris

Episode 163
Forty-nine-year-old flight attendant Steffanie Rivers designed and launched her side hustle while facing some unexpected turbulence in her life. In 2010, she was let go from the previous airline she worked for and wasn’t sure what to do next.

But for as long as she can remember—in fact, as early on as her Girl Scout days selling cookies—Steffanie has been a hustler. So, when faced with unemployment, she got on with it.

  She made it through the rest of that year working in car sales, and then in 2011 signed up to work with a company that was renting out homes for the Super Bowl being hosted in Dallas. She worked on commission for the company and saw great potential for the business model, but she was disappointed to see that the company treated both the homeowners and the salespeople poorly.

She decided she wanted to take the same idea but do it better. And she set about doing just that, launching her own business ahead of the 2012 Super Bowl.

Her company—TouchdownRentals.com—solves both sides of this equation. She gets homeowners paid, and helps sports fans live a “baller” lifestyle for the weekend. With the business now in its fifth year, Steffanie has landed a healthy profit, bringing in about $50,000 annually for just five to six months of work.

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Yours in the revolution,

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Resources

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Quote of the Day
"Tens of thousands of people attend the Super Bowl every year. They spend lots of money having a good time, eating and drinking and renting cars and hotel rooms. Since they're in the habit of doing that anyway, why not jump in front of that wave and get paid?"
—Steffanie Rivers #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau