What It's About
A passive income side hustle that helps a woman pay off her monthly medical bills.
Words of Wisdom
Brittany used the online, female entrepreneur communities she was part of to market research her audience. She started by asking people what they needed help with and then created content to match those problems. She did research in her Facebook groups and through her email list—and determined that what people were confused by was the automation apps themselves, so she structured and organized the course around app-specific training instead of organizing the information by topic or function.
Brittany is obsessed with pop culture and works in references to pop culture in every piece of content she creates. Sometimes it’s blatant, but often it's just an obscure quote from a TV show that was never that popular but relevant to what she’s trying to teach. These sometimes subtle references have become such a part of her business that she gets emails from readers and students asking for Netflix binge or Spotify playlist recommendations.
Notes from Chris
Brittany Berger has had a handful of other projects over the years, but in 2015, she was diagnosed with a chronic illness and faced an expensive hospital bill and the prospect of spending hundreds of dollars a month on treatment for the foreseeable future. That’s when she knew she had to get more serious and strategic about making money outside of her day job. Since Brittany had ongoing health issues, getting a part-time job wasn’t an option. She needed to control the hours and environment, and be able to work from bed or not work at all, depending on how she was feeling that day. At first, she started promoting her freelance services, but the assignments took a lot of time and the digital planner was priced low. She discovered that creating online courses took less time, and she decided to develop a premium productivity course for female entrepreneurs that could bring in passive income while she worked on freelance assignments. Between her course and freelance services, she earns around $1,500 to $2,500 per month working around 8-10 hours a week on her business. She can’t put much more time into it because of her health, and the passive side of the business is still growing, but she makes more than enough to cover her medical bills each month and is gradually paying off the larger ones from the initial diagnosis.
MENTIONED IN THIS EPISODE:
- Brittany Berger:Learn more about Brittany and her time management tips and techniques on her website
- Teachable:The learning platform that Brittany used to sell her online courses
- ClearVoice & Contently: A couple of the freelance platforms Brittany uses to pick up additional projects
- Ohio IT Director Earns $31,000 Setting Up Wordpress Sites: How an Ohio IT director earned more than $31,000 empowering others by providing them with the tools and resources they needed to set up their own websites
- Famous iPhone Photo Leads to Series of Online Courses: A 365-day photo project transitions to a hustle teaching small business owners how to create videos using their smartphones
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