9 min 47 sec

Marketer by Day, DJ by Night Brings in Extra $30,000/Year

She had worked in the music industry, but she had never performed—until she discovered a hidden talent that pays $200/hour.
Events Low Startup Potential Music Service Unique Ideas

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What It's About

A PR specialist moonlights as a tunes spinner and rocks the bank.

Business Model
Skills Required
Music Knowledge & Mixing Skills
Profit Potential

Words of Wisdom

Reena's tip to success: scheduling. She schedules and prioritizes everything, and her biggest secret is waking up early in the morning. She finds that the more she can tackle early, the more she can get done. While she doesn’t always complete everything on her “to do” list, she keeps moving forward.

Fun Fact

Reena uses Asana to help boost her productivity. Asana is a project management application available on web and mobile that was founded by Facebook co-founder Dustin Moskovitz and ex-engineer Justin Rosenstein in 2008.

Notes from Chris

Episode 313
While her entry into the DJ world was purely by accident, a side hustle was fate for Reena Goodwin. During the week, she handles the marketing for an independent all-girls school, but on the weekends, you’ll find Reena spinning tunes at weddings and events through her side hustle DJ Goodwin.

Although she has more than 10 years experience working in the music industry, Reena never imagined she would actually "play" music… but in May 2010, she organized the first Clampdown dance party in Cleveland and DJ’d her first gig.

She was so nervous during her first gig she thought she might never DJ for hire again, but for her second job, she onboarded her then-fiancee, now-husband to work alongside her, and they’ve been a DJ duo ever since.

While some months are quieter than others—not many people are getting married in January—Reena charges a base rate starting at $200/hour and with DJing about 20 to 25 gigs a year, makes an annual profit of about $30,000.


  • DJ Goodwin: See what's spinning on Reena's DJ website
  • FACTEUR PR: Learn more about Reena's PR studio on her website
  • Asana: The scheduling and task tracking tool that Reena used to keep all of her ducks in a row
  • Traktor: The program that Reena uses to mix her playlists
  • Mamy Rock DJ & Sumiko: If you're thinking that DJing is just for the young, check out these two older female DJs who prove that it's never too late to try something new and exciting

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Our motto is "we're not wedding DJs but we will DJ your wedding." That has really resonated with clients who are looking for cool and not cheesy wedding music at their wedding. Find your niche—whatever that is—and stick with it!"
—Reena Goodwin #SideHustleSchool

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Chris Guillebeau