10 min 34 sec

Mexican Artist Becomes YouTube Superstar With 50 Million Views

An artist uploads a drawing video to YouTube and discovers a massive audience for tutorials, allowing him to pay off debt and make a good living.
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What It's About

Drawing tutorial videos help a struggling artist make money from his passion.

Business Model
Skills Required
Artistic & Communication
Profit Potential

Words of Wisdom

As Leonardo said when we asked him for his advice for others, you should never wait for perfection. Start now making tutorials that help people with whatever your passion is. Sure, there may be people in the world who do things better than you do, but there are tons of people who do it worse than you. And they would love to learn from you!

Fun Fact

Leonardo’s videos have been translated by fans in their native language—his “How To Draw A Water Drop” video has over 30 different translations and 9 million views!

Notes from Chris

Episode 312

Leonardo Pereznieto isn’t your average artist. He was, in some ways, a child prodigy. His first painting exhibit was located at “Goya Gallery” in Mexico City when he was eight years old. He grew up seeing his art in galleries in Mexico, The United States, France, Italy, and Germany. His sculptures and paintings even received numerous awards!

Now, before I continue you might be thinking that Leonardo had a bit of an unfair advantage when it came to starting a popular YouTube channel called Fine Art Tips, but it really had nothing to do with his career as a painter and sculptor at all.

In fact, despite his critical acclaim, he was struggling to pay the bills with his art. His YouTube success wasn’t a result of career prestige or startup capital—it was the result of just messing around.

After nearly a year of random uploads, he had several thousand views and over a hundred subscribers. Leonardo realized he was onto something, so he set up YouTube ads and began collecting revenue each time a viewer watched an ad before a video.

His videos now receive 60,000 views daily, his channel has over two million subscribers, and his videos have been watched over fifty million times. And, not to mention, he’s making great money. His side hustle has painted quite a pretty picture!


  • ArtistLeonardo.com & Fine Art Tips: Learn more about Leonardo and his art tutorial videos on his websites
  • Arte Divierte: Leonardo's second channel that features Spanish narrations of his Fine Art Tips videos
  • iMovie: The video editing software application that Leonardo used to speed up his videos before uploading to YouTube

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,




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Quote of the Day
"Because of my YouTube Partner contract, I can not disclose my YouTube earnings. However, I can tell you this: Being a full-time artist is hard and I was not making ends meet. With this side hustle, I was able to pay off all my debts."
—Leonardo Pereznieto #SideHustleSchool

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Chris Guillebeau