1669
9 min 34 sec

Seattle Couple Creates New “Income LiveStream”

When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
Livestream Service Wedding

Subscribe Now For A Free Five Step Tutorial

What It's About

With weddings on lockdown, one couple rides the wave of live-streaming events.

Words of Wisdom

Dale shares some important encouragement, “sometimes you can have an amazing idea, but the market isn't ready yet or the stars haven't aligned in such a way that your idea is immediately accepted. But by investing into your side hustle you put yourself in the position to capitalize on an opportunity and realize your dream.”

Fun Fact

By the end of the year, Live streaming is going to be a $70.5 billion industry by 2021 [source]

Notes from Chris

Episode 1669

When Dale and Lydia Wilson were planning their wedding in 2016, they ran into a familiar problem: not everybody they wanted to invite was able to attend. Some people lived far away, including older relatives with health issues who just couldn’t make the trip. Dale and Lydia wanted a way for everyone to feel part of their special day, no matter their location.

This led them to explore the option of live streaming: having someone with a camera broadcast their wedding through social media so their friends and family could just log on and tune in. But the only affordable way to live stream was through a mobile phone and the thought of having people watch on a fuzzy screen was less than appealing. Ultimately, they abandoned the idea … but a short while later, Dale and Lydia found themselves on the other side of the problem.

Unable to attend a relative’s wedding, they watched through a Facebook live stream. It was fun, but they couldn’t help wishing that the quality was better. It was hard to see and hear what was going on from the back row through a smartphone camera. This got them thinking: “Is there a service that provides high-quality live streams for weddings?”. The answer, after much Googling, was a resounding no. That’s how they found their idea for what they called Married Livestream.

The result of their hard work was … more than a little disheartening. They were only able to book a few weddings for the coming season and it seemed like the optimistic response from their friends and family hadn’t translated into live streaming demand. Dale had to venture back into his old career to supplement their income, and Lydia took extra hours as a nanny to make ends meet. It felt like Married Livestream had been a resounding failure. And, then, COVID-19 struck.

Dale and Lydia had hoped it would be the turning point for their business. It was the problem they’d faced at their own wedding but on a global scale. Almost nobody could travel anywhere. But, despite the rest of the world turning to online video for entertainment and connection, they somehow ended up with fewer bookings. There were cancellations and re-schedulings and it seemed like all hope was lost.

But, as the lockdown restrictions eased in the summer, the bookings started to flood in. Suddenly, they found themselves with forty weddings booked for the next few months. Their income skyrocketed in the space of a few weeks, and they were able to leave the work they’d taken on to make ends meet behind.

Dale and Lydia are now on track to earn over $100,000 in income from their business this year. They’ve already surpassed what they made last year in the first half of 2021.

Looking to the future, Dale and Lydia are focused on expansion. They’d like to go into online teaching by creating courses that will help others learn how to live stream weddings and events. They’re also looking to hire someone to do the live streaming for them, so they can focus on sales and marketing, all while spending more time with their daughter.

 
  MENTIONED IN THIS EPISODE:

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download Episodes By Months:

Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Resources

WEB HOSTING @ $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!


Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

Quote of the Day
"Sometimes you can have an amazing idea, but the market isn't ready yet or the stars haven't aligned in such a way that your idea is immediately accepted. But by investing into your side hustle you put yourself in the position to capitalize on an opportunity and realize your dream."
—Dale Wilson #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.


Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau