412
9 min 28 sec

Newlywed Creates Floral Services That Can’t Wilt

This project manager was astonished at how expensive a wedding could be. After shelling out a lot of money for his own, he starts a service to help engaged couples save thousands.
Flowers Power of Observation Service Unique Ideas Weddings

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What It's About

A newlywed cuts the stems on wedding costs for couples on a budget.

Business Model
Service
Skills Required
Resourcefulness & Organization
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

As many realize when they first start planning, weddings can be really expensive, and not everyone is going to want to pay for it. If you're interested in breaking into the wedding industry, it's not a bad idea to start brainstorming how to prune back the costs from the total budget and looking into filling those needs!

Fun Fact

Jaysin’s first sale came on a Friday evening when he and his wife were at dinner with friends. So, naturally, they indulged in a little too much champagne to celebrate.

Notes from Chris

Episode 412

While planning his own wedding in 2015, Jaysin Anderson realized just how expensive getting married can be. Some studies report that the average person spends around $30,000 on just one day of their lives!

   After leaving a dent in his finances, Jaysin began to explore different ways he could make money on the side. He picked up a copy of the $100 Startup which he says pushed him from wanting to start a business, to deciding that he would.

Over the next few weeks, Jaysin spent his evenings and weekends at his kitchen table. He had a legal pad and a pen and spent all of his time brainstorming ideas for the different businesses he could start. And, as time went on, he found himself constantly coming back to one idea—help people save money on their wedding day.

Jaysin started looking at different ways he could help people cut down some expenses. He thought about leasing items, like signs and decorations and banners, that wedding venues wouldn’t usually provide. The closer he looked, the more he began to notice a huge gap in the market—and it wasn’t signs or banners.

Flowers are the third biggest expense for couples. After food and the venue, couples can find themselves paying upwards of $2,000 for bouquets and centerpieces, all of which are thrown in the trash, or left to wilt and die, as soon as the service is over. They create a lot of expense, and equally as much waste.

Jaysin and his wife both felt this was a great way to save people thousands of dollars, and if they did it right, it could prove to be quite profitable for them. It was win/win! So, Jaysin started his side hustle, Compass Rose Floral, and began looking for faux flowers to buy.

With some strong marketing efforts and focusing on the quality of their product, has helped Jaysin to generate over $15,000 of revenue for his side hustle in just a few short months. Look out—this side hustle could become a blooming business!



MENTIONED IN THIS EPISODE:

  • Compass Rose Floral: While these buds may not smell sweet, they certainly make up for it in cost! Learn more about Jaysin's flower options on his website
  • Shopify: Jaysin used Shopify to set up his store for Compass Rose Floral, and they're offering a 21-day trial and exclusive discount for all Side Hustle School listeners!
  • Indeed.com: The job listings search engine that Jaysin used to find his floral designer
  • The Knot & WeddingWire: Two of the wedding related media platforms that Jaysin registered with in order to make connections with vendors and venues
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


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Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

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GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.


Learn More

Quote of the Day
"Be open to changing your business idea as you learn more and have more insights, but don't just wait around until you think the idea is perfect. The very act of getting started will get where you need to be."
—Jaysin Anderson #SideHustleSchool

Sponsors & Gratitude

Create a Stunning Website With Wordpress

Today’s episode of Side Hustle School is brought to you by Wordpress.com! Whether you’re looking to create a personal blog, business site, or both—you’ll make a big impact, when you build your website on WordPress.com. 💻

Get 15% off when you build your website with Wordpress.com—use promo code PODCAST when you check out.


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To infinity and beyond,

Chris Guillebeau