9 min 34 sec

Piggy Bank Disaster Turns Millennial Into Money Master

A British millennial keeps her savings in an old-fashioned piggy bank … until it’s stolen! Upon recovering from the loss, she invents an all new career.
Affiliate Blog International Personal Finance

Subscribe Now For A Free Five Step Tutorial

What It's About

A Millennial goes from bankrupt to bank!

Business Model
Skills Required
Writing & Personal Finance
Profit Potential

Words of Wisdom

Start a blog, don't worry about monetising it or promoting it straight away, concentrate on finding a useful niche, doing your homework and research in your chosen field, establishing a unique voice, accepting opportunities to talk about what you do, being active (but not too much!) on social media and take the long view.

Focusing on producing something quality, different and useful will lead to a slow-burn and far more satisfying reward in the long-term.

Fun Fact

According to a study conducted by CNBC, millennials don’t believe in putting savings away for a rainy day. As a matter of fact, nearly half have nothing saved at all! Of those taking part in the survey, most between 18 and 24 had less than $1000 in the bank.

Notes from Chris

Episode 779
In 2011, Iona Bain was in her early twenties, working as a music teacher, scrimping and saving every penny she could. There was no real organization to her finances, no proper bank account or credit card. She wasn’t your typical millennial—half of them have zero savings—but she wasn’t far off.

In fact, Iona was trying to do what she could to avoid that trap. But she made one critical mistake. No, it wasn’t spending too much on clothes or partying every week. Hers was an error of a more unusual kind. Instead of using a bank account, she kept all of the money made from music lessons in a good old fashioned piggy bank in her bedroom. And the money was piling up, that little piggy bank was full to the brim of sweet cash.

But little did she know, disaster was about to strike! Iona was about to have her own Global Financial Crisis. Although it was no laughing matter, what transpired feels like it was pulled straight from the plot of a Seth Rogen movie.

Her piggy bank… was stolen from her home!

What followed was one of the most embarrassing and surreal moments of this young millennial’s life. There she was, a grown adult, explaining to a police officer, that her piggy bank had been taken by thieves in the dead of night.

To add insult to injury, the officer asked all sorts of questions to try and identify the piggy bank, should it be recovered. Where did you last see it? Was it pink? Did it have a squiggly tail?

It was at that moment that Iona knew she had to make a financial change in her life. She needed some common cents. She resolved to learn everything she could about the financial world, and take control of her monetary destiny. Step 1: don’t actually keep your money in a piggy bank.

Iona was studying journalism at the time, so she decided to write about everything she learned on a blog. Luckily—since she was broke—the cost of launching a blog was tiny. She registered a domain name and The Young Money Blog was born. There’d she’d write about financial matters that concerned her and other millennials.

She earned £15,000 (or $19,202.10) in her first year, but that annual figure has more than tripled in the last couple of years since giving up full-time work and pursuing her "side hustle" more efficiently.

For Iona, the wealth has only just began. She plans to take things to the next level by publishing more content from both herself and other contributors in 2019. She also plans on launching a course for her readers that may be struggling to improve their financial position. Along with that, she’s producing video content, as well as doing some consulting with British financial brands.

So far she has no regrets, other than not taking the blog more seriously from the very beginning. Oh, and she now keeps her savings in the bank.


  • The Young Money Blog: Ditch the piggy bank and pick up some financial cents over on Iona's blog!
  • WordPress: Iona used WordPress to setup The Young Money Blog, and here you can learn how to install your own WordPress site in 5 minutes


Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC



Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $5 a month!

Learn More


Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Learn More

Quote of the Day
"It's wonderful to not have to go into an office, ask others for permission to do what I want, and tick certain boxes. Pursuing my side hustle gives me the freedom to be creative, independent, and have a varied life."
—Iona Bain #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳

Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!

To infinity and beyond,

Chris Guillebeau