9 min 1 sec

Stressed-Out Mom Gives Up TV to Launch Her Hustle

How a San Diego accountant coping with the struggles of new motherhood launched her own private label wine hustle for stressed out parents like herself.
Branding Reselling Resourcefulness Wine

Subscribe Now For A Free Five Step Tutorial

What It's About

How a San Diego accountant who was coping with the struggles of new motherhood launched her own private label wine hustle.

Business Model
Skills Required
Resourcefulness & Determination
Profit Potential

Words of Wisdom

With this kind of hustle it’s usually best to make one thing work well and then expand slowly. Alternatively, you could try a lot of private labeled items at once, but you should probably drop whatever doesn’t work fairly quickly. You’ll establish more loyalty to the brand by being targeted and specific.

Heather started out selling wine which seemed like an easy product to associate with the Stressed Mommy brand. After she spent some time developing that as part of the brand, she began to think of what else a "stressed mommy" would need after a long day. Stressed Mommy spa products were a fantastic next step!

Questions to ask a private label vendor:

  • Does the vendor want you to provide a label mockup?
  • Are they sending the products to you to add your label or do they do it?
  • Which country or countries do they source from?
  • What is their minimum order quantity?
  • Will the supplier send a sample so you can judge quality before you buy?

Fun Fact

Like Jake Posko in Ep. 23, Heather is a new parent with a busy schedule and full-time job. Finding the time to start her side hustle wasn't easy, but she figured out a way to do it anyways. In Heather's instance, she decided to cut tv from her life and use the time she would have spent watching other people's lives investing in her own.

Now that she's gotten into a good rhythm, she's working to help others achieve their own financial freedom by offering consultation services in addition to selling products for stressed out parents.

Questions to ask yourself:

  • Do you have room to store the products, or do you need a warehouse?
  • Do the products have an expiration date?
  • Do you want to invest in advertising?
  • If not, how will you grow your brand?
  • If the first product line takes off, what will you sell next?



If you're going to have a side hustle, you need a small business credit card—and this is the very best. You’ll earn a signup bonus of 80,000 Ultimate Rewards points, which can be transferred to your choice of 11 travel partners. See the world while you’re hustling!

Learn More


-Special discount for Side Hustle School listeners-

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. You can get support 24 hours a day. Don't overpay: get your own hosting plan for just $5 a month!

Learn More

Quote of the Day
"Just start taking action. A side hustle is not going to grow crazy overnight so just do what you can everyday, and eventually, it will add up to something big."
—Heather Christian #SideHustleSchool

Sponsors & Gratitude

Cook with Blue Apron!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Blue Apron. 👩‍🍳

Check out this week’s menu and get your first three meals FREE, with free shipping. Get ready to say mmmmmm.

Get Yours Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!

To infinity and beyond,

Chris Guillebeau