What It's About
How a busy new father created a part-time hustle teaching guitar lessons for $80 an hour.
Words of Wisdom
There's usually a range in which you can price something without encountering much resistance, and your goal is to find an optimal price point—preferably on the high end of that range.
Through a period of trial and error, Jake figured out where that was and it’s a big part of what allowed him to quit his university job and hustle full-time. After all, if people are equally happy with paying $40 an hour or $80 an hour for a lesson from Jake, why wouldn’t he charge $80?
Jake started out by charging $50 an hour for “the most awesome guitar lessons in the universe” on his website, Severn River Guitar. He gradually raised his rates until he reached what he thought the market could handle, somewhere between $80-120 an hour depending on the location of the lesson and how many lessons people pay for in advance.
He now sees take-home pay of around $5,000-6,000 a month, working 20-25 hours a week. Thanks to steady clients and continued referrals, the side hustle is now a primary income-earner that allows him to spend more time at home with his wife and young child.
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
-Special discount for Side Hustle School listeners-
Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. You can get support 24 hours a day. Don't overpay: get your own hosting plan for just $5 a month!
Quote of the Day
Sponsors & Gratitude
Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Blue Apron. 👩🍳
Check out this week’s menu and get your first three meals FREE, with free shipping. Get ready to say mmmmmm.
Get Yours Here
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,