642
9 min 3 sec

German DJ Turns Up Profits with Magic Marriage Mixes

After a false start with an online course that fails to sell, a DJ in Germany takes a risk with a more controversial product—and finally finds the right beat.
Arts & Crafts Music Product Unique Ideas

Subscribe Now For A Free Five Step Tutorial

What It's About

A German DJ lays down beats and picks up a check for an extra $1,000/month.

Business Model
Product
Skills Required
Coordination & Curating
Complexity
Low
Profit Potential
Medium

Words of Wisdom

Tobias said something interesting when we were talking with him: “While it often makes sense to listen to your customers, sometimes they don’t even know what they want until you give it to them.”

Wise words indeed!

Fun Fact

One of Tobias’s old side hustles was selling “mix DVDs.” Yes, you heard that right. It was like a mixtape but all videos.

Notes from Chris

Episode 642
As a teenager growing up in Germany, Tobias Laemmle used to listen to a radio show called “Battle of the DJs.” Every Friday night they had a contest between three mixes from three different DJs and listeners could call in to vote for their favorite one. Finally, Tobias decided that he didn’t just want to be a listener. It was time for him to make his own killer playlist.

However, at the age of 17, he had no equipment or money to buy much equipment. But… he did have a double cassette tape deck at home. [For our young listeners: the double cassette tape deck was invented by the Egyptians, last used in the Middle Ages before these other things called CDs came out.]

So, for a few months, Tobias worked and worked to create a mix using this ancient technology. When it was finally finished, he sent it into the “Battle of the DJs.” Not only was he accepted onto the show… but he won! He was elated.

Three years later, he was in university. It was there that his DJ skills developed even further. He also began to get paid, building playlists and spinning tracks to make some extra cash so he could pay for school.

He then kept DJ’ing after graduating, while working a day job as a software architect and doing some freelance coding for another side gig. After a while, Tobias had been DJ’ing for over a decade and was well known in the industry. He had 14,000 followers on social media, many of whom were aspiring DJs. So one day, he decided to ask them what their number one problem as a DJ was.

Almost every single one of them said that it was getting booked for gigs. So, ever the self-starter, Tobias made an online course about booking more gigs … and it was wildly successful, to the point where Tobias is now a multi-millionaire!

Just kidding—it totally flopped. Like absolutely, completely flopped.

Tobias was shaken. For his next attempt, he decided to simplify. What was the easiest thing he could offer that people would value?

Around this time, he noticed that almost all of his friends who were getting married asked him for his wedding playlists to get their wedding DJ inspired. What if he were to start selling those playlists? He could make a little something for himself while making one of the most important days of a person’s life that much more magical.

But there was a problem. Selling playlists was a big issue in the DJ community… and not in a good way. Playlists THEMSELVES were controversial—many people thought that real DJs didn’t need one. To sell them would surely put Tobias under fire, and likely decrease his popularity in the community.

He knew he was on to something when he found a third way. A lot of DJs wanted to know how to get people moving at weddings. Some had trouble recovering the party vibe after a slow song and others didn’t know how to get both the bachelors and grandma on the dance floor. Tobias’s playlist served as inspiration.

Because he did something a little different and paid attention to what people were actually purchasing—rather than what they said they’d buy—he’s now rolling in an extra $1,000 a month.

This side hustle had zero start-up costs. He already had many playlists, twenty years of experience, and a website to sell them on. Once he grouped enough of them together, he could just let it sell… over and over.

 
  MENTIONED IN THIS EPISODE:

  • DJ TOBANDER: If today's episode left you grooving to the music, learn more about Tobias and his side hustle over on his website!


SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

RELIABLE WEBHOST FOR $5/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $5 a month!


Learn More

Quote of the Day
"While it often makes sense to listen to your customers, sometimes they don’t even know what they want until you give it to them."
—Tobias Laemmie #SideHustleSchool

Sponsors & Gratitude

CRAZY ENOUGH TO WORK

This week, Side Hustle School is brought to you by Crazy Enough to Work, a popular podcast and film series. 📈

When the rest of the world is still zigging, some companies know when it’s time to zag. Elizabeth Banks has teamed up with State Street Global Advisors to make a series of podcasts and films that uncover the bold moves mid-cap companies make to thrive and survive.


Listen Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau