What It's About
A hunt for the perfect engagement ring transitions into a unique affiliate side hustle.
Words of Wisdom
Beyond expanding the number of affiliates, marketing is Tony's main focus for the coming months. He knows he has a useful tool to offer people and is now focused on getting the word out. He’s going to dive deeper into Facebook Ads, and target more specifically by gender, relationship status, and interests. He's also getting ready to launch a blog on the website for SEO purposes and to share useful information that will educate diamond shoppers on how to get the best bang for their buck.
Tony learned all about the standard 4C’s—color, cut, clarity and carat—but also found out that there are other factors that contribute to the sparkle of a diamond. Certain angles and ratios, specifically the depth percentage, table percentage, crown angle and pavilion angle, affect how sparkly a diamond is as does polish and symmetry.
Notes from Chris
I get a lot of questions about affiliate side hustles, and these kinds of projects are a great option for people with a certain personality and skill set. Today, a software engineer uses his research skills to find the perfect diamond for his girlfriend, then creates a diamond affiliate website for others on the hunt for the sparkliest diamond. In June 2016, Tony Florida knew it was time to propose to his girlfriend of nine years, so he did what a lot of guys do: he started researching engagement rings. Tony wanted to get the best bang for his buck, so he set to work learning all about diamonds. He quickly found out that not all diamonds are created equal and not all diamonds sparkle the same. In his extensive research, he also came to realize that buying a loose diamond online was much cheaper than buying it in a physical store. Tony didn’t stop there, he dove deep into the world of diamonds. As a software engineer, he saw an opportunity to write a software program that analyzed a diamond's specifications to figure out if a particular diamond would be sparkly and decided to adopt an affiliate model so that he could track the rates for those diamonds as well bringing in a tidy monthly profit. He did some quick research to make sure that something like this didn’t already exist, then bought a domain name for $10—TheDiamondApp.com—and got to work building a price tracking program for diamonds. Through the partnerships with the diamond retailers, Tony now has over 1 million diamonds on his website that people can search through, and is finalizing the details of his affiliate relationship with three more retailers which will add even more searchable diamonds. He plans on reaching out to more retailers each month so that he can keep expanding the pool of searchable diamonds.
MENTIONED IN THIS EPISODE:
- The Diamond App: Check out Tony's diamond selections on his website
- Blue Nile, Zoara, & Brian Gavin: The three diamond affiliate partnerships Tony uses for his diamond app
- Fiverr: Where he sourced someone to create a 2D animation video that explains what his website does
- College Student Generates 50M Views on YouTube, Hires 13 Employees: After seeking a method to conquer her own skin issues, one woman takes to YouTube to help others shed their skin insecurities as well. Five years later, she has her own skincare line serving people all over the world!
- Keyword Planner: This tool helps you reach the right customers with the right keywords and helps you to better build your SEO and ad campaigns
- SEO 101: If you're looking to launch your own online presence, here's a Beginner's Guide to SEO
Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Quote of the Day
Sponsors & Gratitude
Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦
To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,