9 min 19 sec

Senior Center Director Creates Virtual Training Service

A director of operations at a senior center comes up with a way to improve training services—while building a sustainable side income.
Business Solutions Corporate Ideas Developer Hustle Power of Observation Service

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What It's About

A director at a senior center sees a need for new training practices and leads the march.

Business Model
Skills Required
Communication & Emergency Preparedness
Profit Potential

Words of Wisdom

A large part of Tadd and Kyle's success here came from Tadd's ability to use the Power of Observation. While it may be a little scary to launch a side hustle in the corporate arena, it's definitely an industry ripe for side hustle opportunities.

If you work for a heavy hitter yourself, look around your company or organization and see what is missing. Is there a better way to train your team? If it can’t be you that offers that training, who else could? The point is to get you thinking.

Fun Fact

So, what exactly does this training do? Here’s how it works: the training team signs into the software on a tablet. The software then pulls up a random scenario. For example, a breaking and entering is reported at a home down the street and the suspect is still at large. The police search the facility’s grounds and find the suspect hiding behind some bushes. The team must explain how they would react to the threat, how they would keep residents safe, and how they would interact with police.

Notes from Chris

Episode 453
Tadd Weese is the Director of Operations at Senior Living Community in Tulsa, Oklahoma. He’s an “in-the-trenches” kind of guy, always up-to-date with the latest in the long-term healthcare industry. He’s respected among his peers, and he knows the daily and long-term challenges of facilities like his.

Weese’s idea was based around a hugely inconvenient problem for these facilities: there was no simple, consistent, and non-boring way to provide emergency situation training for employees and report it to the government. Presentations were often dreadfully dull, rarely that practical, and reporting the training to regulatory bodies had to be done manually. There were 3rd party companies providing these trainings in-person already, but they were very costly.

Weese believed that he could create a virtual platform to host thousands of randomized emergency scenarios in an interactive—almost gamified—way. Then, instead of crazy boring presentations, teams of long-term healthcare facilities could work on the required training together, at a time that’s best for the team, and in an engaging way.

Tadd needed help to make this happen, so he turned to his friend, Kyle Golding, a business consultant. At any given time, he’s juggling ten or more businesses that need his skills and expertise. But when Tadd came along with a fresh idea, Kyle knew he had to make time for one more.

Kyle and his team of consultants agreed: this could be a pretty winning idea.

After hitting some snags trying to develop their software, Tadd and Kyle purchased a license for 3rd party software and created a reference product that a more experienced programmer could use to as an MVP (minimum viable product) as inspiration. However, this out of the box software actually worked so well that the pair decided to use it as their launch version for VORTTX.

The team found some healthcare facilities that volunteered to beta test the product for free in exchange for some feedback. This wasn’t difficult since Tadd Weese was so well-connected. These early beta testers provided invaluable feedback over the next few months.

They gave feedback on the user experience, the scenarios themselves, and even the pricing. Since there was no direct competitor, Kyle and Tadd didn’t really even have a ballpark estimate of what their SAAS should cost. The feedback said that they should charge per number of employees and offer discounts to multi-facility businesses.

In 2018, after nearly two years of business, VORTTX has over 3,000 training scenarios—and clients love them. These days, Kyle and Tadd expect between ten and fifteen sales per month, with an average of about $1,250 per sale. Most day-to-day tasks are automated. Targeted ads get VORTTX in front of professionals, referrals bring in long-lasting clients, and the software runs on its own.


  • VORTTX: Learn more about how Tadd and Kyle are upgrading corporate training over on their website

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"VORTTX was built from the ground up to be as near autopilot as possible. No one is looking to quit their day jobs, mostly because we all love what we do."
—Tadd Weese #SideHustleSchool

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Chris Guillebeau