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8 min 3 sec

Charter Bus Employee Creates PR Service for Bloggers

How a digital marketer created something for himself, then decided to try selling it other people who had the same needs. He now makes more than $2,500 a month from this side project.
Blog Public Relations Service Web Development

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What It's About

A charter bus employee creates blogger outreach software built to help others manage their guest post submissions.

Business Model
Service
Skills Required
Public Relations & Writing
Complexity
Low
Profit Potential
Medium

Words of Wisdom

At his day job as director of digital marketing, Adam spent a lot of time doing promotions through guest posts on business blogs. There was just one problem: there are a lot of different blogs, and he had a really difficult time keeping up with all of them.

He started to compile detailed notes on all the blogs that accepted posts, as well as a system to track his submissions. Before he knew it, he had hundreds of blogs covering lots of different categories. Thus was born the idea: why not offer this system to other writers with the same problem?

Marketing to bloggers isn't necessarily a new concept, but Adam used his system skills and creativity to create a fresh new take on it. This method doesn't work for everyone, but if you’re a good systems person, think about how you can use that strength in building your hustle.

Fun Fact

90 days in, Guest Post Tracker was bringing in $1,000 a month. By systematizing the process and repeatedly testing, it was up to $2,000 a month. He used A/B testing to make quick improvements in conversion. Six weeks after we first talked, he wrote me back to say this kind of process work had helped even more: the site was now up to $3,000 a month.

The biggest challenge for Adam right now is finding time for all of his projects. Still, this one is a side hustle—he can work on it when he’s able, and money often arrives even when he’s not doing much for it.

Resources

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Quote of the Day
"Look for ways to solve common problems you have that would make your work easier. If there's something that's a problem for you, it's likely a problem for thousands of other people, and they will often happily pay you to solve it."
—Adam White #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau