What It's About
A unique condiment line featuring ketchup like sauces made out of fruit.
Words of Wisdom
In November of 2016, Erika put the new flavors up on Amazon, but this time she specifically focused her marketing efforts on Paleo, Whole30, low-carb, and diabetic customers through content marketing, social media and Amazon pay-per-click advertising. Through all her efforts, December 2016 was her biggest month of sales yet.
People with restricted diets are always looking for ways to liven up their day to day menu, so find ways to be inclusive of their needs. Create a product that nobody can say no to!
Erika’s side hustle started because her kids didn’t like jam but she had a ton of leftover cherries from a family u-pick outing. Not wanting to waste the perfectly good cherries, she came up with her line of condiments that she had to name “Not Ketchup” because turns out, there are very specific regulations on what can and can’t be called “ketchup.”
Notes from Chris
Yesterday we looked at distributing one food item through Amazon… here’s a different one. This story has a fun twist when our featured side hustler uses a medical diagnosis to further develop and grow her project. In June 2013 Erika Kerekes, a writer for a nonprofit, took her kids to a u-pick cherry orchard. They had so many cherries they couldn’t eat them all fresh, and it turns out that her kids don’t like jam pie, but they do eat a lot of burgers. So she turned some of the leftovers into a sort of cherry “ketchup.” Based on everyone’s feedback, by August she decided to turn her recipes into a side hustle. But then, life threw her a curveball. Erika was diagnosed with type 2 diabetes and realized she needed to make some lifestyle changes, including cutting all added sugar. During this time, Erika realized that if she was trying to cut out sugar, other people probably were too. So, she made a HUGE pivot by shifting from traditionally made fruit sauces (which means full of sugar) to condiments sweetened only by the fruit itself. As Erika shared, “That was almost a complete relaunch and took a tremendous effort, but I knew it was the right direction to take.” In April 2017, Erika released an actual ketchup with no-added-sugar. This addition tripled her sales to $5k/month. Since it’s release, she’s completely sold out twice and earned the “Amazon Choice” award for a month at the beginning of the summer.
MENTIONED IN THIS EPISODE:
- Not Ketchup: Why don't you 'ketchup' with Erika and her non-conforming line of fruit based condiments on her website?
- PieShell: A crowdfunding platform specifically for food based products and ideas
- U.S. Co-Paker Directory: Are you reaching a point where you're outgrowing your own kitchen? Here's a directory containing co-packing companies in each state!
- Working With Co-Packers: Part 1 & Part 2: This two part series goes into what you should look for when selecting a co-packer and best practices for working with a co-packer once you've found one
- Full-Time Mom Ships $35,000/Month in Frozen Bread on Amazon: The busy mother of a child on a specialized diet decides to take action and ‘liberate’ parents like her with her allergen-free food side hustle
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Quote of the Day
Sponsors & Gratitude
Today’s episode of Side Hustle School is brought to you by Wordpress.com! Whether you’re looking to create a personal blog, business site, or both—you’ll make a big impact, when you build your website on WordPress.com. 💻
Get 15% off when you build your website with Wordpress.com—use promo code PODCAST when you check out.
Get Started Here
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,