8 min 58 sec

IT Manager Unlocks the Secrets to a Successful Etsy Shop

Always up for a challenge, this IT manager discovers what it takes to stand out on Etsy, and creates a vintage antique style shop bringing in an extra $1,000-2,000 a month.
Etsy Marketing Reselling Retail SEO

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What It's About

A woman discovers the recipe for a successful Etsy shop.

Business Model
Skills Required
SEO & Marketing
Profit Potential

Words of Wisdom

Adele started checking out successful Etsy shops and saw right away that one of the most obvious things they had in common was clean, consistent photos of their products. So Adele retook some of the photos so that her whole Etsy storefront had a consistent look to it. Next up on the list was SEO (Search Engine Optimization).

In addition to the technological improvements, another important part of her success on Etsy has been connecting with the community. When she was first learning the ropes, she connected with another shop owner that answered her questions as she was getting set up.

Fun Fact

Adele once had a lady contact her, asking about a specific owl cookie jar in her store. The lady shared that her Grandmother made cookie jars like these in the 70’s and she wanted to know more about it. Adele was able to share enough information on where she found it, as well as the signature on the bottom of the jar, to verify that the jar was in fact made by this lady’s grandma. The owl cookie jar has since been reunited with its family.

Notes from Chris

Episode 153

Adele Boese’s side hustle didn’t start out as one. Adele and her family would go out to estate sales on the weekend, as a sort of therapy for her daughter. Her daughter found hunting for bargains and fun treasures at estate sales to be soothing, and Adele was happy to oblige. But soon, they had so many treasures and trinkets from these weekend excursions that they couldn’t walk through their family room. She realized that if they were going to keep hunting for new treasures, some of the older treasures were going to have to go.

So she took up the challenge and opened an Etsy store called DerBayzVintage, filled out her about page and added some listings. Adele soon found out that while starting an Etsy store is super easy, having a successful Etsy store is much harder. For a few days after making the listings, she thought she was done. But she quickly learned that there are a few more things you have to do in order to really stand out and actually get orders on Etsy.

That’s what this episode is about: how to have a successful Etsy shop.

This Etsy shop is now more than just a side hustle for Adele. She thinks of it as her insurance policy. It’s been critical when unexpected medical costs have popped up, and given her family a financial cushion to fall back on. She also hopes to continue to grow the business, so that when her MS makes it impossible for her to continue working outside the home, she can still contribute financially to the family.


  • DerBayzVintage: Check out Adele's selection of unique vintage finds on her store page on Etsy!
  • The Joyful Entrepreneur | Flourish: The mentoring group that Adele joined that helps business owners succeed by focusing on a different topic each month

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"I thought I could put up a picture, write a description and the sales would just flow in. Etsy is work—fun work, but it's still work. In order for it to succeed, you must pay attention to an Etsy store like your child."
—Adele Boese #SideHustleSchool

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Chris Guillebeau