What It's About
Two friends create hair ties specifically designed for men with long hair
Words of Wisdom
Appealing to tribal identity can lead to loyal customers and a successful side hustle. Chris and Lindsay from The Longhairs are appealing to a specific group, letting men with long hair know that they're part of the tribe. They’re having a lot of fun and building community among fellow long-haired dudes.
The men of Longhairs are all about giving to charity, and they donate $1 for every sale they make online. So far they’ve donated $1,435 directly to an organization called Locks of Love, an organization that provides hairpieces to financially disadvantaged children under age 21 suffering from long-term medical hair loss from any diagnosis.
Notes from Chris
A few times in the show, we've looked at issues of belonging and identity. Identity is complex and multi-faceted, and you can occupy a lot of different roles in your life. You share identity with strangers based on things you have in common: your hometown, your background, your beliefs, and also anything that sets you apart from others. This is not just an interesting sociological fact; it’s also something worth thinking about when you’re creating a side hustle. MENTIONED IN THIS EPISODE:
- The Longhairs:To learn more about Chris or see his funky hair ties, check out his home base
- Locks of Love: The charity that benefits from each sale of Hair Ties for Guys
- Queer Punk Artist Starts Personal Finance Workshop: here's another example of a side hustler who has found a way to serve their tribe.
- Ketogenic Cookbook Author Makes $1,000 the First Day: a blogger discovers an opportunity to write a cookbook for people interested in a growing niche diet.
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