064
6 min 47 sec

Long-Haired Men Create Tribal Identity

Two guys nurture a supportive community based on the unique shared identity of men with long hair and create “Hair Ties for Guys.”
BlogProductTribal IdentityUnique Ideas

What It's About

Two friends create hair ties specifically designed for men with long hair

Business Model
Product
Skills Required
Haircare Knowledge & Writing
Complexity
Low
Profit Potential
Medium

Words of Wisdom

Appealing to tribal identity can lead to loyal customers and a successful side hustle. Chris and Lindsay from The Longhairs are appealing to a specific group, letting men with long hair know that they're part of the tribe. They’re having a lot of fun and building community among fellow long-haired dudes.

Fun Fact

The men of Longhairs are all about giving to charity, and they donate $1 for every sale they make online. So far they’ve donated $1,435 directly to an organization called Locks of Love, an organization that provides hairpieces to financially disadvantaged children under age 21 suffering from long-term medical hair loss from any diagnosis.

Notes from Chris

Episode 64

A few times in the show, we've looked at issues of belonging and identity. Identity is complex and multi-faceted, and you can occupy a lot of different roles in your life. You share identity with strangers based on things you have in common: your hometown, your background, your beliefs, and also anything that sets you apart from others.

This is not just an interesting sociological fact; it’s also something worth thinking about when you’re creating a side hustle.

MENTIONED IN THIS EPISODE:

  • The Longhairs:To learn more about Chris or see his funky hair ties, check out his home base
  • Locks of Love: The charity that benefits from each sale of Hair Ties for Guys
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau

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Quote of the Day
"Hundreds of guys have written us expressing their thanks and appreciation for The Longhairs. One even got a tattoo of our logo!"
—Chris Healy #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau