283
7 min 25 sec

Designer Turns Bad Parking Into $25,000 Per Year

Ever been annoyed at someone who double-parks? This Los Angeles designer turned his frustration into a novelty gift item with growing sales.
Blog Manufacturing Niche Ideas Product

What It's About

An LA man creates a series of magnets to shame bad drivers into better parking behavior.

Business Model
Product
Skills Required
Creativity & Design
Complexity
Low
Profit Potential
Medium

Words of Wisdom

What bothers you or annoys you? Peter took something that annoys a lot of us and created a fun solution. If something bothers you, you're likely not alone—find the solution!

Fun Fact

Did you know that if you have a driveway you don’t use, you could start your own side hustle renting it out as a parking space online? Learn more, here!

Notes from Chris

Episode 283

If there’s one thing all drivers can agree on it’s this: bad parking is a cardinal sin. Entering an almost full parking lot to find someone has double-parked across the last available space is enough to make sane people go crazy, and maybe even leave a nasty note. But for designer Peter Vandendriesse, none of this was doing enough to solve the problem.

Peter wanted a way to change how people communicate about bad parking and create a “delightfully distasteful” way to start the conversation.

The idea was simple: create a series of magnets that could be stuck to a bad parker’s car, and then passed on from that driver to the next bad parking job they see. Thus moving the conversation forward, doing no damage to cars and still giving drivers the opportunity to vent their frustrations. As Peter says, 100% of people enjoy the satisfaction of slapping a magnet on someone’s car who has improperly parked.

Some of my favorites include, “Colouring books must have been hard for you,” “Airlines would charge you double for this,” and "Titanic. The Hindenburg. This parking job."

Do Your Park (a clever play on "do your part") is currently averaging about $25,000 a year in income, mostly through seasonal online sales as the product makes for a perfect stocking stuffer. Peter has recently bought some of the equity from his partners and is looking at ways to increase the year-round income from the product. This will include an increased marketing push, and getting the product featured in more retail stores in his new home of Los Angeles.

But if it’s current rate of growth is anything to go by, this side hustle has a parking spot reserved around the world. Just don’t park outside the lines!


MENTIONED IN THIS EPISODE:

  • Do Your Park: Find a healthy way to express your frustrations with bad park jobs while still getting the point across. Check out Peter's magnet creations on his website or visit his product page on Amazon!
  • Shopify: Peter used Shopify to set up his store for Do Your Park, and they're offering a 21-day trial and exclusive discount for all Side Hustle School listeners!
  • Trello: The free, communication platform that Peter and his co-founders used to brainstorm phrases for the magnets
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Download all episodes from each month:

JAN | FEB | MARCH | APRIL | MAY | JUNE | JULY | AUGUST | SEPTEMBER | OCTOBER

Subscribe Now For A Free Five Step Tutorial

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More

Quote of the Day
"Whether your side hustle is limping along, taking off, or on auto-pilot, you should have a plan ahead of time of what you're going to do in each scenario. Be receptive to signals that are telling you that your side hustle DESERVES more attention."
—Peter Vandendriesse #SideHustleSchool

Sponsors & Gratitude

Cook with Blue Apron!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Blue Apron. 👩‍🍳

Check out this week’s menu and get your first three meals FREE, with free shipping. Get ready to say mmmmmm.


Get Yours Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.




Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau