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Today's listener wants to sell a guide packed with tips and hacks for using an Apple Watch effectively. Apple doesn't include a manual with the Watch, and there's a lot you won't discover without considerable Googling and video-watching.
This is a legit idea. It's reminiscent of Brett Kelly's "Evernote Essentials" — a guide he sold for $10–25 that made a lot of money, for the exact same reason: no manual existed.
On pricing: keep it accessible. $10–15 is the right range; maybe $25 for a premium version. You want this to be an easy, impulse-friendly purchase — not something a potential customer has to deliberate over.
On marketing: build an SEO strategy around what new Watch owners are searching for after they've bought it — not what people search when researching whether to buy. Capturing that post-purchase "how do I use this thing?" traffic is where the real opportunity lives. That audience is exactly who will buy your guide.
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