9 min 18 sec

Baker Starts Agency to Raise Dough for Dream Home

She spent years dreaming of building her own property in California. To turn the dream into a reality, she started a side hustle by applying the skills she’d gained in operating a bakery.
Branding Marketing Service Social Media

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What It's About

A baker makes extra dough for her dream home helping others build their brand.

Business Model
Skills Required
Marketing & Brand Building
Profit Potential

Words of Wisdom

For anyone looking to take advantage of Instagram in their business, Mimi recommends you go back to basics. Many businesses forget that Instagram is a photography platform first, and a marketing tool second. You need to create well-lit images that show your product in its best light and share captions that are relevant to your audience. Stick to basics and use the platform properly and you can see major growth in your following, while subtly promoting your products!

Fun Fact

Mimi has a strong sense of what she wants and has often turned down work with bigger agencies who don’t meet the requirements or don’t mesh with her ideals of what good creative work looks like. One of the best things about a side hustle is you get to make all the final decisions!

Notes from Chris

Episode 515

For organic baker Mimi Council, it was the dream of building a new family home that brought her to side hustling. With sky-high California house prices, Mimi knew her current level of income wasn’t going to help her raise the $100,000 she needed to build the first part of the project. If she was going to turn dreams and ideas into bricks and mortar, she’d need a second source of income. But Mimi was faced with a problem.

As the owner of a successful bakery, she found herself with a full schedule. She was working six days a week, for at yeast 10 hours a day, trying to rise to the top. This meant if Mimi was going to start a side hustle, she’d need to draw on her existing skills, and use the free time she did have. There was no room for learning new skills or taking Saturdays off work!

So instead of seeing her job as an obstacle, Mimi saw it as an opportunity to find side hustle ideas.

As a scrappy small business owner, she’d learned lots of skills to help her market and grow her venture. For example: she’d learned photography to capture beautiful images of her creations, Instagram marketing to make her more visible, and SEO to ensure that her website was consistently receiving traffic. Most of all, she remembered what drove her to learn these skills in the first place: they were expensive to outsource, and it was hard to find someone she could trust who really understood her needs as a small business.

Her friends often asked questions regarding how she started her bakery. Things like that list of skills she’d acquired—how she created an Instagram following of over 45K in just a year, how they could create visually stimulating photos like hers, and even what kind of promos they should run for their own businesses. It was then that she figured she could be making money instead of just telling her friends all of these things. So, she started marketing to people outside of her friend group.

Mimi felt she was competent enough with all of these skills to perform them for other businesses. She also figured that she could charge an affordable price which could give her an edge over the competition. Since she’d been in the trenches trying to grow her bakery and could empathize with many of the day-to-day problems small business owners deal with, she decided she would start a creative agency and offer her services. She called it Above 8000 Creative.

Thanks to her focused marketing techniques and clear branding, Mimi has been able to generate $2,000 a month through the business. This money goes directly into the savings account for her new house, which she’s hoping to be able to start work on in January of 2019.

Looking to the future, Mimi wants to keep growing Above 8000 Creative’s client base and put more away towards her dream home every month!


  • Above 8000 Creative: Learn more about Mimi and the work she's doing over on her website. And don't forget to order some cookies over on her bakery's website!
  • Unsplash: Beautiful high-quality free images and photos you can download and use for any project—no attribution required.


Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"When starting a side hustle, it's good to have a strong work ethic since you'll need to be working instead of doing other things."
—Mimi Council #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau