178
6 min 43 sec

Designer Illustrates Success with Personalized Wedding Products

A graphic designer in New York City taps into the wedding e-commerce market and turns her side hustle into full-time work bringing in multiple six-figures.
Arts & Crafts Creative Design Etsy High Profit Social Media

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What It's About

The need for a creative outlet leads a woman in advertising to a lucrative design side hustle serving wedding parties and special events.

Business Model
Arts & Crafts
Skills Required
Design & Illustration
Complexity
Medium
Profit Potential
High

Words of Wisdom

In Kristen’s experience, social media has been the best way to spread the word about Miss Design Berry, especially as brides spend hours upon hours on Instagram and Pinterest getting ideas for their own weddings. Kristin has found those sites in particular to be good places to advertise, run sales, and offer giveaways to expand the company’s reach and engage with its target audience.

If you really want to use your marketing resources efficiently, find out where your audience is and market to them directly. Focus your attentions intentionally instead of spreading them out across multiple avenues.

Fun Fact

Miss Design Berry founder and graphic designer Kristin Berry first got her start in being an entrepreneur in college when she and her friends competed against large companies for a website design bid.

Against all odds, they ended up crushing the competition and winning the bid! Kristin says she’s been hooked on the entrepreneurial bug ever since.

Notes from Chris

Episode 178

When Kristin Berry first moved to New York City after college in 2011, she had secured a promising job with a pharmaceutical advertising agency. She ended up loving it and making good friends in the process. But despite the job checking lots of boxes, Kristin found she still needed extra money to pay the bills. She also found herself wanting to exercise her creativity more. Though her job was demanding, it didn’t use her creative design skills, and she wanted to keep those honed and fresh.

Kristin wanted to take her passion for design—something she says she can do day and night without getting bored—and launch her own hustle.

So, in 2012, she gave it a try. She launched an Etsy store to sell her services such as logo design, illustration, and some wedding items. This involved almost zero startup costs, as she already had a laptop and the needed software from college. Launching the Etsy store only cost $0.20 to list a product, and then Etsy takes a small fee from the purchase price.

This hustle gradually evolved into what is now Miss Design Berry: an e-commerce website featuring unique designs for weddings and events.

The fun illustrations are infused with bright colors and quirky elements, and everything is designed in collaboration with the customer. The products cost from $30 to $900 and up, depending on the item and quantity.

The business growth has been nothing short of impressive. In 2014, the company made $40,000. In 2015, this quadrupled to $160,000, and in 2016 profits shot up to $700,000. This year, Miss Design Berry is on track to make close to $1 million.

To take a closer look at what Miss Design Berry is all about, check out the video below:


MENTIONED IN THIS EPISODE:

  • Miss Design Berry: View more of Kristin's customized designs on her website!
  • Miss Design Berry Inc. | Etsy:Kristin started out on Etsy, and after looking over her page, it's easy to see why Miss Design Berry has been such a success
  • KristinMastoras.com:Kristin's new side hustle that focuses on helping others achieve the kind of success she's experienced with Miss Design Berry
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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Quote of the Day
"Identify what it is that makes you happy because you can't start a side hustle purely for the money. It has to be something you love doing or, at the very least, something that you don't mind working on after a full day’s work!"
—Kristin Berry #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau