9 min 21 sec

Texas Blogger Turns Weekend Adventures Into $2,000/Month

Hair today, gone tomorrow: a Texas woman turns her Instagram account into a mane event.
Blog Niche Ideas Photography Social Media Sponsorships

Subscribe Now For A Free Five Step Tutorial

What It's About

A Texas blogger masters Instagram and monetizes her weekly excursions!

Business Model
Social Media
Skills Required
Photography & Content Writing
Profit Potential

Words of Wisdom

If you’re looking into social media influencing as a side hustle, Jessica says:

Start by thinking about what you can offer to your potential audience, and what makes you, and your content, unique. And not just that—be as specific as possible. If you want to talk about fashion, think of something within that market that isn’t already supersaturated—maybe make your channel all about fashion in really bright colors or all about scarves. And once you narrow it down, stick to it and try not to get off base.

Fun Fact

Named for a character in a Russian novel, Marfa, Texas, is a small desert town in the southwest part of Texas with about 2,100 residents. What it lacks in population density, it makes up for in hipster cred. The tiny town has been featured in The New York Times approximately 12 times, and the art scene has made a splash on NPR, too. Marfa-llous.

Notes from Chris

Episode 496

You may have seen social media influencers on your Instagram or Snapchat feeds, or at least heard about people getting paid to post about brands on their social accounts. But if you’ve ever wondered what it takes, or how to begin your own influencer side hustle, you’re not alone! Jessica Serna in Dallas, Texas wondered the same thing… so she figured it out.

Jessica loved her 9-to-5 job working as a recruiter for a local non-profit organization, but whenever she wasn’t at work, you could find her on a road trip, traveling to a new city or town for the weekend. If it was driving distance from her home in Dallas, she would be there. Soon, she developed a knack for finding interesting places to visit in Texas and figured out all the tricks to staying fashionable in the blistering heat and humidity that the state is famous for.

As she made the most of her time outside the office, and her Instagram feed became filled with pictures from her travels, people started asking her for recommendations and places to try. She slowly started to build a following, but it wasn’t until a brand offered her some money to promote their product that it really clicked. Maybe she could make money from her social media following while doing something she loved—sharing new places and things with people. Social media influencing was completely new territory for Jessica, but she felt that she was up for the challenge.

She spent a weekend at her desk for a change of pace and created a basic Wordpress website to house her new travel posts and images, and kept the name simple and to the point—My Curly Adventures. The name was partially inspired by her wanderlust, and partially because, as a woman with curly hair, she was never immune to the challenges that Texan humidity posed to her hair.

After her website went live, Jessica’s following began to grow even more. It turns out that her idea to focus on a specific niche, traveling in Texas, was a hit! And with this increase in her following came incoming brand promotion offers.

Since her first paid promotion, Jessica has had the chance to attend special events in different cities, try interesting and unique products, eat at amazing restaurants, and visit new destinations—all either for free or paid for her efforts. In Jessica’s words, “It's a life I never imagined, and every day I can't believe I actually get paid for this.”

It took Jessica a year, and a lot of travel, to build her following into a social media influencer side hustle, but now she has over twenty-two thousand followers. In her opinion, it was well worth all those long weekend trips, fantastic meals, and hours spent editing photos—especially now that she’s been able to move from side to full-time hustle.

The added bonus? Now her favorite things—traveling and new experiences—come to her either paid or absolutely free. With the upgrade to her main focus, My Curly Adventures is set to create even more content (and Jessica can take even more trips) as she finds interesting new ways to share ideas and locations with her followers. Jessica is her own mane advocate, and the combing attractions over are sure to look interesting!



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


Download Episodes By Months:

Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |



Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More


Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.

Learn More

Quote of the Day
"The most amazing thing I've been able to do is live a lifestyle I've never imagine. I've attended events and traveled to places that I always thought might happen 'one day.' I also have the freedom to create my own hours, which has been exciting for me!"
—Jessica Serna #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.

Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!

To infinity and beyond,

Chris Guillebeau